Ronkonkoma, NY, October 03, 2014 --(PR.com
)-- 20-Year Veteran of the O&P Market Is Latest Addition to Industry-Leading Team
Orthotic Holdings, Inc. (OHI), the leading manufacturer in North America of custom, lower extremity orthotic devices and related products, today announced that Russell Hornfisher has joined the OHI business development team as O&P Channel Manager.
Immediately prior to joining OHI, Mr. Hornfisher was a fifteen-year veteran of Becker Orthopedic where he served as Director of Sales & Marketing. Mr. Hornfisher had also served as Vice President for both Orthotics and Prosthetics Group of America and U.S. Rehab.
Among the most respected and recognizable figures in the O&P industry, Mr. Hornfisher spent 8 years on the board of the American Orthotic And Prosthetic Association (AOPA) and for 6 years served as Chairman of its National Assembly Committee. A noted authority in virtually every facet of orthotics and prosthetics, Mr. Hornfisher’s expertise in business management and the science of selling have also contributed to his enduring popularity as a speaker and lecturer.
OHI CEO Ivan Sabel was unequivocal in his praise for Mr. Hornfisher. “I’ve personally known Russ for nearly his entire career in O&P and I can think of no one better qualified to lead OHI’s efforts in this increasingly vital market,” said Mr. Sabel.
Added Jason Kraus, OHI’s President and COO, “Russ’s many career achievements and the abiding respect he enjoys from his colleagues in O&P are the result of exceptional dedication, professionalism and a sincere concern for the end user, for patients.” Mr. Kraus continued, “His appointment as O&P Channel Manager for OHI is yet another strong signal to the market that OHI understands the needs and concerns of O&P professionals and that we’re passionate about serving those needs.”
About Orthotic Holdings, Inc.
Headquartered in Ronkonkoma, NY, OHI is the global leader in lower extremity DME technologies for healthcare providers who treat diseases associated with the extremities. Through a growing family of brands, including Arizona AFO, Australian Orthotic Group, Langer Biomechanics, PedAlign, The Orthotic Group and SafeStep, OHI will continue to innovate and create global scale in an effort to provide a complete solution of therapies and medical technologies for their partnering customer base of healthcare providers. Recognized as a pioneer in the manufacturing of custom foot orthoses and ankle foot orthoses, OHI currently distributes medical technologies throughout North America, Europe, and Australia/New Zealand.
Mark Lipsky, Director of Marketing Communications, OHI
877-780-8382 mark (dot) lipsky (at) orthoticholdings (dot) com