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B-to-B Media Industry Revenue Up 3.2% Year Over Year; Tops $13 Billion for First Half of 2014


Q2 Data Shows Strong Gains in Digital Ads & Data; Weaker Event & Print Revenue.

Washington, DC, October 03, 2014 --(PR.com)-- Note: The data in this report were updated on Oct. 7, 2014, See below for more details.

The results of the Business Information Network (BIN) Report for the first half of 2014 were released by the Association of Business Information & Media Companies (ABM) – a division of the Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries. ABM’s report finds that overall business-to-business media revenue rose to nearly 13.4 billion for the first half of 2014, up 3.2 percent compared with industry revenue for the same period in 2013.

ABM’s report finds that, for the second quarter alone, industry revenue is up just 1.7 percent year over year – the lowest overall growth rate posted since 2010. ABM attributes the lower quarterly growth rate to weak exhibition performance, which yielded a sluggish quarter for trade shows and conferences, and sharper declines in print advertising revenue.

“The b-to-b media industry continues to grow this year, thanks to strong gains in digital advertising and persistent demand for data-driven business intelligence,” said ABM Managing Director Mike Marchesano. “Data for the second quarter of 2014 demonstrates how essential mobile, video and big data have become for the future of our industry.”

The ABM BIN Report measures four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; and business information products and database services (data). According to the quarterly report released today for the three months ending June 30, digital advertising rose 12.6 percent, and data revenue rose 3.3 percent. Meanwhile, event revenue rose just 1.4 percent year-over-year, while print advertising revenue was down by 5.7 percent compared with the second quarter of 2013.

To compile its BIN Reports, ABM tracks business media revenue for print, digital, event and data channels on a quarterly basis. To access BIN data for 2014 and subsequent years, visit http://www.abmassociation.com/abm/Business_Information_Network.asp.

About ABM
ABM is a division of SIIA, the leading association representing the software and digital content industries. ABM has a rich 107-year history of serving the B2B media industry. Focused on the entire B-to-B business model – including data, events, information, marketing services and media – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. The 200-plus members of the ABM division reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles, and over 1,000 trade shows, with more than $20 billion in annual revenues. For more information, visit www.ABMassociation.com.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.

Note: On Oct. 7, 2014, this release was updated with revised print ad revenue. The growth rate for print advertising in the second quarter was revised to -5.7 percent, a change from the -9.9 percent originally reported. As a consequence, total growth for the second quarter is now 1.7 percent, not 0.4 percent; and growth for the first half of 2014 is 3.2 percent, not 2.5 percent.
Contact Information
SIIA
Allison Bostrom
202-289-7442
Contact
www.siia.net

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