Walpole, MA, October 10, 2014 --(PR.com
)-- GEF Institute announced today its new line of sustainability certificates for corporations and higher education institutions in the following areas: Marketing, Human Resources, Information Technology, Procurement and Information Technology. These new offerings compliment GEF Institutes popular Introduction to Sustainability course which teaches individuals what sustainability means and why it’s important. “Although the term sustainability has been around for a while, many people still don’t know what it means,” comments Victoria Waters, Institute, CEO. “They correlate it to the term green which refers to the environment but sustainability is much more complex than that, encompassing both social and economic imperatives as well,” she notes further.
The Institute also offers custom versions of its Introduction to Sustainability course for companies. “Providing customization tailored to a company’s brand, initiatives and messaging only makes sense,” says Waters. “For it’s critical that businesses not only educate their workforce on what sustainability is but what they’re are doing about it.” This perspective extends employee engagement one step further, recognizing the talent management benefits and culture change that can result when companies and employees operate with a sense of shared values and beliefs.
Why Education? New technology alone will not allow corporations to meet the growing need for resource and energy efficiency as this perspective ignores the fact that, in addition to technological innovations – beliefs, values, and behaviors have to change. With this understanding in mind, education has a critical role to play in teaching a global workforce the new tools, and attitudes necessary for developing a sustainable enterprise. “Educated employees drive sustainability innovation to find opportunity and potential for an organization’s vision and growth,” Waters noted further.
The benefits in educating workers on sustainability concepts are enormous i.e. more engaged employees, better communication regarding a company’s sustainability goals (internal and external) and the ability to report workforce engagement to sustainability indices like Newsweek, Dow Jones, etc. And, sustainability powered engagement drives real dollar savings through the collective understanding of sustainability issues and corresponding actions—which can make an enormous impact on resource efficiencies through combined behavior change.
“Sustainability-related actions are speculated to be a driver of employee productivity gains. There is power in numbers, and if this relation could be quantified, the art of sustainability-driven business decisions would be radically changed.” 2011 MIT, Sloan Report
An educated and engaged employee is your best brand ambassador, and will feel a deeper connection to their work and their company.
Sample Sustainability Officer Survey Results
Q: What do you foresee the paybacks to be (ROI) in having a sustainability educated workforce?
A: “Full understanding of the meaning of sustainability plus the understanding of our company’s strategies will deliver better business results.”
A: “Ability to articulate an understanding of sustainability and the associated company value proposition builds brand.
To learn about how GEF Institute can empower your workforce through education, contact firstname.lastname@example.org
About the Institute
GEF Institute was established to meet the increasing global market demand for sustainability education and training. The Institute develops state-of-the art online courses in sustainability concepts for use by corporations and higher education institutions. The Institute offers custom corporate programs to empower their employees to play a more active and participatory role in achieving their sustainability targets. The robust certificate program distinguishes those with a proven comprehensive understanding of important sustainability topics.