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Innovation Direct, Inc.

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Innovation Direct™ at Forefront of Introduction of Lif Tray Invention to Industry

South Miami, FL, October 21, 2014 --( A simple yet innovative new product designed to address a common problem related to the storage of tools, the Lif Tray, has been developed by Jason Hohenstein of Greer, South Carolina. The invention's unique design insures its users that their tools are always easily within reach when on a scissor lift.

The Lif Tray keeps the floor of the lift free of any tools, which can potentially cause a serious accident. The product clips easily and quickly onto lift. Additionally, the Lif Tray preserves tools and materials and protects them from loss or damage, saving money over time. Furthermore, it eliminates the need for dangerous attempts at retrieving tools from the floor of a lift. Moreover, the Lif Tray will be competitively priced and made from durable materials, adding to its appeal.

The Lif Tray is also currently in Patent Pending status within the United States Patent and Trademark Office.

Mr. Hohenstein now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the tool accessories industry are currently being targeted as candidates to eventually commercialize the Lif Tray on a worldwide basis.

In May 2014, Mr. Hohenstein contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Lif Tray to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Lif Tray and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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