Kroger Mid-Atlantic Donates $138,000 to Breast Cancer Research, Detection and Treatment

Local Division of Nation’s Largest Grocery Retailer Participated in Annual Sharing Courage Campaign to Benefit Area Cancer Organizations

Raleigh, NC, November 06, 2014 --( The Kroger Co. (NYSE: KR), the nation’s largest traditional grocery retailer with 14 stores throughout the Triangle and North Carolina, has announced that its family of stores and supporting partners together have committed $3 million towards breast cancer research, detection and treatment this year through the company’s annual nationwide Sharing Courage campaign. Of these dollars, the mid-Atlantic stores, which are located in North Carolina, West Virginia, Virginia, Tennessee, Ohio and Kentucky, will donate $138,000 to local cancer organizations.

All funds donated will stay in the communities where Kroger customers and associates live and work. Every dollar donated helps support research and provide mammograms and other treatments for women in need. Along with contributions to fight breast cancer, Kroger helps fund cancer education classes and support groups as well as provide wigs, mastectomy supplies and transportation assistance. Since 2006, Kroger and its partners have donated more than $27 million to the cause.

As part of the annual campaign, Kroger selected a survivor from each division to highlight their story. This year, the mid-Atlantic survivor was Dana Milkovich, drug/GM department manager at Store 503 in Richmond, Va. Customers are invited to visit to read Dana’s empowering story, find other stories of courage shared by Kroger associates and breast cancer survivors and find ways to get involved in the local community.

In addition, during the month of October, Kroger and Yoplait, the company’s Friend in the Fight against breast cancer for five years, together donated $1 to the American Cancer Society (up to $20,000) for every tweet or Facebook post that uses #SharingCourage and #FriendsInTheFight.

“The annual Sharing Courage campaign presented the perfect opportunity for our customers and associates to unite and take action both online and in our local communities in the fight against breast cancer,” said Carl York, advertising and public relations manager for Kroger’s mid-Atlantic marketing region. “One in eight women will face breast cancer in their lifetime. Today, there are more than 2.6 million breast cancer survivors in the United States. Through Sharing Courage, we hope to help that number continue to grow.”

About Kroger:
Kroger, the nation’s largest traditional grocery retailer, has 14 stores throughout the Triangle, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (4) and Durham (6). Headquartered in Cincinnati, the company employs more than 375,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith’s. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit
Erin Smith