Third Street Unveils the Most Wonderful Chai of the Year: New Spicy Pumpkin Festivus Chai

Louisville, CO, November 07, 2014 --( Chai drinkers have another reason to rejoice as Third Street, makers of premium, sustainable beverages, today announced the launch of its newest fall flavor, Spicy Pumpkin Festivus Chai. The holiday variety will be available exclusively for a limited time at Whole Foods Market, and retails at $4.99.

Made with a robust blend of pumpkin and traditional chai spices, Spicy Pumpkin Festivus Chai is sure to tantalize taste buds and awaken a festivus spirit. Like other Third Street beverages, the new holiday chai is Non-GMO Project Verified, USDA Organic, Fair Trade Certified, and Certified Gluten-Free and is made with freshly brewed tea that’s steeped in-house for an unparalleled, authentic taste. Spicy Pumpkin Festivus Chai can be enjoyed hot or cold, and for an ideal taste, mix with milk or a similar substitute.

“We know how much our fans enjoy our all-natural beverages, especially our traditional Festivus Chai, so we wanted to introduce another fun flavor for Fall that will bring more holiday cheer to celebrations of every kind,” said John Simmons, founder and president of Third Street. “We’re also proud that this new chai was made with 85 percent fair trade ingredients. Not all fair trade companies state the actual percentage on their labels, and we want our customers to know how invested we are in social and environmental responsibility.”

Third Street’s authentic brewing process creates deliciously full-bodied and robust iced teas, chais and lemonades that are perfect for any time of day. With an affinity for perfection, the company’s full product portfolio is Certified Gluten Free, Non-GMO Project Verified and is made with organic and all-natural ingredients, such as tea leaves from the lush region of Nilgiri, India and whole spices that are custom blended and milled by hand. In 2001, Third Street pioneered the first USDA Organic and Fair Trade Certified chai concentrates.

“When we first met with Third Street more than five years ago, it was clear they were going to change the way people think about and enjoy tea,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. “Like Whole Foods Market, they are driven by a deeper purpose – a commitment to raising the bar on ethical sourcing, quality and taste. We’re proud to continue supporting their mission with the launch of this new, exclusive seasonal line.”

Whole Foods Market has also supported Third Street’s business through its Local Producer Loan Program, a program designed to help small and local suppliers to grow their business through low-interest loans.

Third Street products are available at grocery, natural and specialty retailers nationwide, including Whole Foods Market. For more, visit:

About Third Street Inc.
Founded in 1995, Third Street developed the first organic and Fair Trade chai concentrates in 2001 and has been micro-brewing teas for the natural product and specialty coffee markets ever since. A Louisville, Colorado-based company, Third Street teas and beverages are authentically brewed and crafted with great attention to detail. Committed to ingredients and practices that are good for people and the plant, Third Street’s brewing facility is wind-powered, and the company composts ingredients with local organic farmers in Boulder County.
Third Street
Karen Harbour