Lasso CRM Adds More Features to Improve Home Builders’ Marketing ROI

Market Leader in Home Builder CRM further extends their leadership in automated online lead capture with announcement of Hubspot and Unbounce integration.

Vancouver, Canada, November 16, 2014 --( Lasso Data Systems, the recognized leader in CRM and lead management software for home builders, real estate developers and new home sales agencies, is pleased to announce integration with Unbounce and Hubspot, two innovative companies that offer simple options for creating custom website landing pages.

Using tools from Hubspot or Unbounce, home builders can easily create landing pages built for online advertising such as Facebook, Google Adwords, and email marketing initiatives, and now have these leads post directly and immediately into Lasso CRM.

"Targeted landing pages are a very effective way to capture online leads. Our integration with Hubspot and Unbounce now offers Lasso users a simple, seamless, immediate way to get these leads directly into the database for instant follow up," stated Dave Clements, Lasso CEO. “With the typical marketing cost of an online lead being $100-$250 - and 92% of today’s homebuyers starting their home search online - a fast, personalized response by the sales professional is not only a big first step toward a positive customer experience, it’s going to deliver a much better return on marketing spend.”

"Lasso’s core purpose is to help home builders improve their marketing ROI and maximize lead-to-homebuyer conversions. Our strategy, for some time, has been to integrate and automatically post leads into Lasso from leading industry directories like New Home Source (a BDX site), Zillow, Trulia, New Home Feed, New Home Guide, Hot on Homes, Private Communities and others," said Clements. “Our latest integration with Hubspot and Unbounce offers Lasso users even more options to capture homebuyer prospects and improve marketing ROI.”

About Lasso Data Systems:

Lasso is the leading provider of “cloud-based” CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company’s software is deployed on thousands of diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, Canada.
Lasso Data Systems
Angela McKay