Reichert SPR Debuts New Trade Show Display from FBD2 at Discovery on Target Exhibition in Boston

Williamsville, NY, November 19, 2014 --( FB Displays & Designs (FBD2) collaborated with Reichert SPR, designer and manufacturer of optical refractometers, to construct a stunning 10’ display for use at various trade shows throughout the country. The display was unveiled October 9th at the Discovery on Target exhibition, which took place at the Westin Waterfront Hotel in Boston, MA.

Along with the design firm Eberle+Sciandra, the FBD2 team fabricated a modern 10’ inline display, which features a greeting counter, a demonstration counter, and three-dimensional graphic elements. The demo counter was custom-built to showcase Reichert’s new analytical instrument. The eye-catching mural graphics are noticeable from multiple angles, creating maximum brand visibility on the trade show floor.

The exhibit provides Reichert with a functional & classy display for its trade shows, offering ease of setup & a comfortable setting for conducting product demos during the event. Since its debut, the display has also traveled to the AAPS Annual Meeting in San Diego in November and will be further utilized at trade shows in 2015 and beyond.

Reichert Analytical Instruments, a division of Reichert Technologies, is the only United States manufacturer that designs, manufactures, sells and services a full line of optical refractometers for a wide range of industries. Their Surface Plasmon Resonance (SPR) systems offer the precision and accuracy necessary for the study of molecular interaction biology and chemistry. Reichert Technologies is part of the Ultra Precision Technologies Division within the Electronic Instruments Group (EIG) of AMETEK, Inc.

FB Displays & Designs, Inc., provides full service event marketing solutions, from custom exhibits and modular displays to trade show material and design services. The company, which is “Certified Woman-Owned”, is a member of the Amherst Chamber of Commerce and the World Trade Center Buffalo Niagara, and the president and founder, Francine Brooks, is a member of the EDPA & TSEA and sits on the board of the Center for Entrepreneur Leadership at SUNY and several other advisory boards. 716-635-0282

FB Displays & Designs, Inc.
Francine Brooks, President
338 Harris Hill Road, Suite 107
Williamsville, NY 14221
Phone: (716) 635-0282
FB Displays & Designs, Inc.
John Leberman