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UX Designers Accelerate Android Material Design with Apptimize

Freemium Solution Optimizes Mobile Apps Without Developer Resources

Menlo Park, CA, December 08, 2014 --( Apptimize today announced the availability of Android 5.0 support for The Visual Apptimizer, its visual editor that enables mobile development teams to release app updates instantly without programming and without waiting for Play Store approvals.

Product managers and UX/UI designers no longer have to seek developer resources in order to test out new optimization ideas that influence the user experience. Developer time can be reserved for truly complex changes while product managers and designers can focus on the simple UI changes that may greatly improve the app’s core performance metrics. Because this streamlines the design process, it greatly accelerates iteration.

Android 5.0, or Lollipop, introduced many innovations. Material Design offers a dramatic leap forward for Android designers. The first mobile apps to optimize new versions that take maximum advantage Material Design will have the greatest chance of creating fluid UX that is truly enjoyable for the user. Because Apptimize removes barriers and time constraints, such as waiting for available developer resources and app store approvals, so that designers and product managers can take full advantage of the new Android design principles. Top apps such as Glassdoor, Vevo, Rhapsody, Strava, and are already taking advantage of Apptimize’s Android solution.

The Visual Apptimizer for Android Lollipop allows Android development teams make changes to any native Android app without coding and without waiting for the Play Store for approvals. With Apptimize, Android product managers and designer can execute on UI/UX changes on their own so that developer time can be reserved for complex feature and function creation. Non-technical members of an Android development team can not only codelessly change any UI element in their app, but also automatically import events and metrics from their analytics solution of choice (e.g. Google Anatlyics, Mixpanel, etc.) or codelessly track new metrics to measure the impact of their changes without any code tagging or rearchitecting of the app.

“Mobile apps are the heart of innovation for our generation. We help apps stay ahead of their competition by eliminating common barriers to that innovation.”

As the Android app market becomes more and more crowded, it’s increasingly important to stay ahead of the competition and give users the best experience possible. Apptimize helps its customers do this by enabling them to iterate and test out new ideas as quickly as possible--all while easily collecting real user data to know what is actually improving their goals.
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