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Business Architecture Announces 3rd Annual, Business Architecture Innovation Summit, March 24-25, 2015, Reston, VA

The Business Architecture Guild is pleased to announce the Business Architecture Innovation Summit, to be held in Reston, VA on March 24-25, 2015. This is the third year in a row that the Summit will be offered in the Washington, DC area, cosponsored with OMG, the international standards body. The Reston Summit, as with past events, will feature major businesses discussing how they justified, deployed and benefitted from business architecture.

Soquel, CA, December 06, 2014 --( This year’s Summit features a stellar lineup of business executives from a variety of industry sectors including financial services, transportation, manufacturing, energy, pharmaceutical, healthcare and government. Program speakers will represent companies from:
· ATB Financial, John Hancock, Nordea Bank, Principal Financial and Wells Fargo
· Alberta Electric System Operator, The Boeing Company, Devon Energy and Pfizer
· Highmark, MasterCard, United Airlines and US Patent & Trademark Office

Session leaders will address a wide range of topics including the role of business architecture in planning, business transformation, change management, risk management, strategy deployment, and business design and requirements management. In addition, session leaders will share their experiences and lessons learned on how to communicate business architecture to executives to gain support, funding and sponsorship.

According to past Summit attendee, John Machiski, Master Enterprise Business Architect at The Guardian Life Insurance Company of America, "The Business Architecture Innovation Summit has provided us with the opportunity to see what other organizations are doing in business architecture. Having attended past Summits, it is interesting to see how the depth of content has grown as the industry has matured in its ability to maximize the benefits of business architecture. We look forward to attending and sharing experiences again at this Summit."

This year’s Summit includes several panel sessions and ample networking time for attendees to share ideas and ask questions. According to Guild President, William Ulrich, "The lessons learned from the Summit and post-event networking have gone a long way towards shaping work at various organizations. One major benefit is leveraging the relationships built onsite."

For more information on the Business Architecture Innovation Summit, please go to
Contact Information
Business Architecture Guild
Kathleen Ulrich
831 464 5344

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