New SIIA Event Will Focus on the Business of Content – Licensing, Buying, Selling, Marketing and More

Speakers for Jan. 22 Event in New York City will Include Leaders from Thomson Reuters, Copyright Clearance Center, StockTwits, Everyday Health

Washington, DC, December 14, 2014 --( The Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced it will hold a new event that brings an intensive focus to the dramatically evolving business of buying and selling content. Taking place on January 22, 2015 in New York City, the one-day conference will address how big data, social media, highly globalized markets, and other fast-moving developments are impacting the ways in which companies buy, sell and market digital content.

SIIA’s Buying & Selling Content 2015 will feature a range of business leaders with perspectives from different industries – including finance, health care, and publishing. Through presentations and discussions, the event will address digital content issues involving data licensing, copyright, international licensing, mobile apps, SaaS platforms, marketing, and more.

The event provides an opportunity for media to hear directly from business leaders with unique perspectives on the business side of digital content and who are innovating at a time of significant change. Media interested in attending should contact Farrah Kim at or (202) 568-8986.

Speakers will include:

· Tracey Armstrong, President & CEO, Copyright Clearance Center
· Justin Paterno, General Manager,
· Steve Rubel, EVP/Global Strategy and Insights, Edelman
· Paul Slavin, EVP & COO, Everyday Health
· Heidi Sullivan, SVP, Global Media Research, Cision, Inc.
· Debra Walton, Chief Content Officer, Financial & Risk, Thomson Reuters

Who: The Software & Information Industry Association (SIIA)
What: SIIA’s Buying & Selling Content 2015 #buysell15
When: January 22, 2015
Where: The Westin Grand Central, New York, NY

For a complete schedule of events, visit Updates in advance of the event are available using the conference’s Twitter hashtag: #buysell15 and via the event website.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit

About SIIA Divisions Hosting the Event:
The ABM, CISD and SIPA divisions of the Software and Information Industry Association (SIIA) serve the media, publishing, information services and technology companies that drive the $506 billion information industry. With approximately 800 member companies, SIIA is the largest trade association supporting the information industry through its regulatory advocacy and intellectual property protection programs. These divisions specifically assist members with maximizing revenue potential through education, training, networking, events and business development programs across B2B media, publishing, tech and info services arenas.
Allison Bostrom