MMI Selected as Agency of Record for Trades-Based Education Leader, Park West Barber School

Barber School Focuses on Strategic Branding with North Carolina Communications Firm

Raleigh, NC, December 17, 2014 --( MMI, a strategic communications firm based in North Carolina’s Research Triangle region, has been appointed agency of record by Park West Barber School, the largest operator of barber schools in the United States. Park West Barber School provides students with a comprehensive, business-focused curriculum that enables success in an increasingly competitive workforce. The nationally accredited institution works to provide hands-on training for students and raises the standard of education and professionalism across the barbering industry.

MMI will deliver integrated marketing services, which will include broadcast and digital advertising, social media, public relations and video services, to build awareness for the Park West Barber School brand and drive student enrollment as the School expands into select U.S. markets.

Partners Timothy McIntosh Jr. and Corey Bell founded Park West Barber School in 2006 with an aspiration to raise the standard of education and professionalism in the barber industry. Park West Barber School offers training programs in barbering, cosmetology and instruction at four North Carolina campuses in Charlotte, Durham, Greensboro and Raleigh, as well as one in Herndon, Virginia.

“We have engaged MMI to help us drive student enrollment at existing Park West Barber School locations and in new markets we plan to enter,” said McIntosh. “With MMI, we plan to build a stronger presence in the communities we serve by delivering on our mission to provide students with the promise of continuing education, job creation and an opportunity for future business ownership.”

“We are proud to support Park West Barber School’s growth strategy as it looks to expand its brand and locations to a national level,” said Leach. “By unlocking the intrinsic value of the Park West Barber School brand we will achieve meaningful engagement with students and help them realize their professional career interests.”

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About MMI:
MMI is a full-service communications firm that provides strategy-led, integrated campaigns to Fortune 500, middle-market, and emerging-growth companies. Established in 2004 and located in North Carolina’s renowned Research Triangle, MMI serves businesses in the bio/pharma/medical, technology, education, retail, professional services, architecture/real estate/construction, hospitality/restaurant and government industries. MMI is consistently voted among “Best Places to Work” and is a recipient of the Greater Raleigh Chamber of Commerce Pinnacle Business Steady Growth and Profitability Master Award. MMI is one of the nation’s top 100 independent PR firms. For more information, visit

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Amanda Romano