The Joy Team and Heather Strang Present the 100th Positive Message Billboard in Portland, OR

Portland, Ore. Keeps It Weird - With Positive Message Billboards Throughout the City the 100th message goes up on 1/5/15 - Join in!

Portland, OR, December 18, 2014 --( Portland, Ore. is known for its commitment to keeping the city “weird.” This progressive movement of “weird-ness” has created an environment of support and positivity throughout the city. Case in point: Positive billboards are featured at major locations throughout the city to let visitors and residents know: “You are worthy. Of everything. Every thing.” “Good things are coming your way. Like, really soon.” “Something wonderful is about to happen.” The Joy Team launched an outdoor ad campaign for happiness in April 2010 and has been putting up inspiring and optimistic messages ever since. On January 5th at 9:00 AM, the 100th positive message goes up on a billboard in Portland, Oregon.

And these messages are making a radical difference. Portlander Jill Brown passes one that says "Anything is possible. Anything." as she drives her preschooler with special needs to intensive therapy a few times every week. She says, "It is at the best spot. A few blocks from an intensive pediatric therapy place that works with children with CP and Traumatic Brain Injury and other brain injuries. It always makes me smile every time and reminds me Anything is possible! Anything!"

The 100th message: "Best. Day. Ever. And it's yours." is sponsored by Heather Strang. "As a Portland business owner, I feel so proud to live in a city that cares about creating an atmosphere of positivity. It’s part of what makes Portland so 'weird', yet so incredibly popular and special,” said Heather. "I believe each of us has the power to change someone’s day for the better with positive focus. It doesn't have to take much. It can be a simple sticky note with 'You're special, the world needs you' written on it and left in the ladies room. Or a billboard that is accessible to thousands of people through the incredible non-profit The Joy Team. It is my hope that what we are doing with The Joy Team will empower more people in Portland and beyond to put their focus on positive messaging."

"We're dedicated to uplifting lives by spreading joy, optimism and inspiration," affirms Michele McKeag Larsen, founder of The Joy Team. "And we want to do that in a substantial and continual way, so starting in October of 2013, we began maintaining a billboard a month to make the inspiration a constant force in the community."

The public is invited to join The Joy Team and Heather Strang to celebrate this “Keep Portland weird” milestone of putting up 100 positive messages in the community. Come celebrate with them live or cover this incredible positivity story as Clear Channel Outdoor hangs the billboard at 9:00 AM on Monday, January 5th at the corner of NE Weidler Street and 1st Avenue in Portland.

Why billboards?
- An average poster billboard in the Portland area is seen 78, 960 times weekly. It reaches 30,949 unique viewers and each person, on average, sees it 2.5 times in a week.
- Billboard advertising works. You can't turn it off, fast forward it or mute it. If you drive by it, you see it. Most people can't help reading something they see, it's automatic. Want to share a happy thought? A billboard is an excellent way to do it.

Positive messages influence thoughts. These thoughts affect beliefs, the words one speaks and the actions one takes; which shape the circumstances and events of our lives. Happier, more optimistic thoughts lead to happier, more optimistic people. Why does happiness matter? Not only does research show the health benefits are huge; but it also shows happiness leads to success in nearly every domain of one's life; including marriage, friendship, community involvement, creativity and, in particular, our jobs, careers and businesses.

About The Joy Team
Founded in February 2010, The Joy Team is a 501c3 corporation based in Vancouver, Washington, with the mission of building community by spreading joy, optimism and inspiration. Projects of the positive thought organization include putting up 100 positive messages (and counting), delivering over 2,000 Happy Packets to the staff of organizations serving the community through The Junior Joy Team, giving over 4,000 jars of joy-wrapped peanut butter to hungry kids through the PB & Joy Project and the annual Chalk the Walks event. Learn more at, like them on or follow them on Twitter @TheJoyTeam.

About Heather Strang
Native Oregonian, Heather Strang is an author, regular contributor for The Huffington Post, Master Success Coach, and Certified BodyTalk Practitioner. Her books include “The Quest: A Tale of Desire & Magic” (currently being optioned as a feature-length film), “Following Bliss,” and “Anatomy of the Heart: Love Poems.” Heather has been a featured speaker at the largest spiritual bookstore in North America—Banyen Books and Sound—as well as the largest metaphysical bookstore in the United States—New Renaissance Bookshop. Learn more at:

Michele M. Larsen, The Joy Team
503.724.7442 |
The Joy Team
Michele Mckeag Laren