Calgary, Canada, December 24, 2014 --(PR.com
)-- Mobovivo and the Cable Public Affairs Channel (CPAC) recently announced the launch of CPAC TV 2 Go, a TV Everywhere app which fuses live TV programming and Video-on-Demand content with second screen experiences. As Canada’s leading political and public affairs broadcaster, CPAC airs live broadcasts and complete coverage of activities in Parliament.
The app is available for use on Android and Apple tablets and smartphones, in both English and French.
* Apple Store: https://itunes.apple.com/ca/app/cpac-tv-2-go/id869640086
* Google Play: https://play.google.com/store/apps/details?id=com.mobovivo.cpac
“TV everywhere usage is growing rapidly and users want instant access to content wherever they are,” says Jeremy Clark, Director of Network and Programming Operations at CPAC. “CPAC TV 2 Go puts Canada’s number one source for political and public affairs programming at your fingertips and lets you stay connected with CPAC anywhere you are from the convenience of your mobile device.”
Powered by Mobovivo’s award winning TV and second screen platform, CPAC TV 2 Go gives users access to simulcasts of CPAC’s live streams, video-on-demand and all of their favourite CPAC programs and specials. CPAC’s historical content from its Digital Archive – over 20,000 hours – are also available within the app. Users can easily set the default language as English or French for the app for all videos. CPAC’s programming allows users to keep up-to-date and follow what’s happening in Canadian politics.
When you open up CPAC TV 2 Go, it starts playing whatever’s currently live on CPAC. In addition to live programming, the app enables users to search, browse and watch thousands of hours of CPAC TV programming -- thus offering a digital alternative to the traditional, top-down, linear model for broadcast TV, allowing users to choose what they want to watch when they want to watch it.
“TV news and current affairs, perhaps as much as sports, piques TV audiences curiosity,” says Trevor Doerksen CEO & Founder of Mobovivo. “So, instead of audiences having to Google or log into various social media for more information on the most recent news story, CPAC TV 2 Go presents extra information instantly and automatically.”
Some of the most popular live CPAC TV programs include background information and real-time complementary content available exclusively in CPAC TV 2 Go. As the live program plays on the tablet or smartphone app, it is surrounded with additional content options including contextual links that offer interactive polls, trivia, social media chat streams, documents, photos and maps. This second screen experience allows users to quickly and effectively explore current policy and political issues covered in episodes in greater detail.
The Cable Public Affairs Channel (CPAC) is Canada’s only bilingual, privately-owned, commercial-free, not-for-profit broadcaster. CPAC provides Canadians with a window on parliament, politics and public affairs in Canada and around the world. All of CPAC’s programming can be viewed on TV, on the web and on your mobile device. Created in the public interest by Canada’s leading cable companies and proudly owned and operated by Rogers, Shaw, Videotron, Cogeco, Eastlink and Access Communications, CPAC plays an integral role in the preservation and promotion of Canadian democracy.
Mobovivo is an award-winning software company that offers a proprietary white label video distribution and marketing platform allowing TV networks and other media companies to mobilize, manage and monetize their video assets. Mobovivo’s innovative solutions integrate Video on Demand (VOD), Second Screen Apps, Gaming, Facebook and Twitter to create award winning destinations for brands. The company was identified by Deloitte as a Top 10 Digital Media company, a top 10 growth digital media company by PWC, and its TV Companion Platform gained international recognition when named a Top 10 TV Disruptor at MIPTV. During the 2014 World Cup, the platform powered second screen apps for ESPN and Intel, providing coverage for the entire tournament.
Contact: Alex Gault, Vice president, product development and client services, Mobovivo. (647) 435-3591; firstname.lastname@example.org.