Johannesburg, South Africa, January 09, 2015 --(PR.com
)-- Tonya Khoury, MD of South Africa’s foremost media intelligence provider, ROi Africa, is the media monitoring
sponsor of actor, Ivan Zimmermann and his participation in the 2015 Tour d’Afrique. According to Khoury, everything is on track for Zimmerman’s departure from Cairo to Cape Town on 9 January.
Zimmermann is participating in the world’s longest and most challenging 12,000 km mountain bike adventure, to raise 12,000 tins of foods for CAN-a-KILO.
Media coverage of his adventure, also sponsored by the South African Institute of Chartered Accountants (SAICA) and Sage Pastel, will be monitored closely by ROi Africa for the duration of the journey. They will also be providing media insights about the undertaking through their Smart Technology system which measures, amongst others, more than 200 million social media sources.
Zimmermann, who is planning to reach Cape Town on 9 June, says, “I have always dreamt to travel through Africa for a good cause. This adventure through Egypt, Sudan, Ethiopia, Kenya, Tanzania, Malawi, Zambia, Botswana, Namibia and South Africa will provide me with a platform to make my dream and many children’s dreams come true.”
The 12,000 cans of food will be distributed by the Hanna Charity and Empowerment Foundation in South Africa and collection points for the cans can be found on www.ivanzimmermann.com.
Ivan’s progress can also be monitored on:
Twitter: @IvanZimmermann1, @CANaKILO (#leadersneverquit, #12000km, #tourdafrique, #12000cans)