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ParadigmNEXT Creates a Complete Brand Experience for Verie

Chicago, IL, January 22, 2015 --( In the Summer of 2014, Anatoly Nirshberg, Managing Partner and Ideation Director of ParadigmNEXT, received word of an exciting concept of creating a digital identification document to be used in the online dating space. The idea came to him without even a name behind it, but after a few strategy meetings, he immediately onboarded the client for ParadigmNEXT and became involved himself as the business’s Chief Marketing Officer and Co-Founder.

ParadigmNEXT and Nirshberg consulted on everything from the brand’s name and product development to management consulting and user testing. They also provided their expertise and execution abilities in the brand’s overall look and feel, while also establishing a voice for it. With ParadigmNEXT’s help, the brand, named Verie, evolved from the original concept into a product that could reach across many mediums and covers a far greater market.

While ParadigmNEXT worked on the development of the brand, Nirshberg set up introductions for potential advisors and executives specializing in online security, facial recognition, video processing and authentication algorithms. To expedite bringing the product to the market, ParadigmNEXT utilized their experience in business and process analytics to build a model that would be ready to present to investors and to the market at a moment’s notice.

With the board and basic model in place, Verie was ready to move onto the next steps to secure funding. ParadigmNEXT and Nirshberg prepared all the presentation materials and investment decks, and then supported them through their first round of funding.

Currently, ParadigmNEXT is developing the prototype to be used for proof of concept trials and beta testing set up with live user groups. For more information about the progress of the Verie app, visit their website.


ParadigmNEXT, Inc. is an award-winning digital marketing agency headquartered in Chicago that guides and assists businesses innovate, design and build revolutionary products, services, and experiences.
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Christina Giordano

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