BanCorp Realty is Reallocating Assets in an Attempt to Grab Additional Market Share in a Very Competitive Irvine Real Estate Market
In an effort to increase profits, expand market presence and provide an overall increased brand awareness in the Irvine real estate market, BanCorp Properties is making a internal push to facilitate the operations of its three main operating units including UBC Direct Mortgage and Insight Escrow.
Greg Steinaker, President of BanCorp Properties was quoted as saying, “If we are representing a client as a Irvine buyers agent, I see no reason why it would not benefit the client and the transaction as a whole to not keep the financing in-house, if the financing is competitive with prevailing market rates, it facilities the transaction.” He went on to add, “On the opposite side of the fence, if we have secured a listing and have the home listed on the Orange County MLS, once the home is ready to go into escrow and title is being prepared to be opened, I believe our client would be better served if we were able use in-house escrow – assuming we are competitive price wise and service wise as well as making sure the person is given other options as well.”
BanCorp Properties is already in the middle of an aggressive marketing campaign in the Irvine real estate market, its Irvine Real Estate Agents are attempting to increase its inventory of Irvine homes for sale through an intensified social media advertising blitz which began in the 3rd quarter of 2014. The campaign has centered around targeted blog and social media postings on the company’s main social media hubs including Twitter, LinkedIn and Facebook, including some of the other lesser known social media outlets.