With the Laguna Beach Housing Market Making Significant Moves Forward Due to Lowering Interest Rates, BanCorp Properties Sees a Fresh New Opportunity
With interest bordering around historical low rates again and inventory rising in the Laguna Beach real estate market BanCorp Properties sees an opportunity to both increase market share and brand awareness through its in-house mortgage division, UBC Direct, and through its on-going push into aggressive social media promotion.
Greg Steinaker, President of BanCorp Properties was quoted “If our Laguna Beach Realtors are more aggressive in talking to their clients about financing at the earlier stages of the process, versus farming it out to another outside lender, we are not only helping our clients out but we are moving the overall process through at a much faster pace.” He went on to add, “To be competitive in a very compacted Laguna Beach real estate market, a company can’t sit on the sidelines and a hope or wish that that person will attempt to get financing… they have to proactive.”
BanCorp Properties is already in the middle of a aggressive social media targeted marketing campaign in the Laguna Beach real estate market. The company has been expanding its marketing influence in an attempt to draw more clients directly to its website to view its inventory of homes for sale in Laguna Beach instead of having them search for Laguna Beach properties on another national company’s website. Through concentrated blog postings, community specific twitter and Google+ link building and other postings, BanCorp Properties in increasing brand awareness across all city demographics.