BanCorp Properties Role in the Lake Forest Housing Market Intensifying
BanCorp Properties, in an attempt to secure additional market share in the Lake Forest real estate market, is gearing up it social media advertising campaign in this strategic community in South Orange County, California. With increasing brand awareness the company believes it can increase its MLS inventory as well as attract additional professionals.
Some reports say that nearly 90% of all home search start on the internet. BanCorp’s President Greg Steinaker was quoted as saying “if this percentage was even 50%, the company would be negligent to its stakeholders by not focusing in on the self-replicating social media hubs such as Twitter, LinkedIn and Google+. There are also many other lesser known social media outlets to exploit when marketing a home – or marketing the company as a whole.” He went on to add, “The Lake Forest real estate market is an extremely competitive one, and the company believes that people are not just completing a ‘Google search’ when looking for Lake Forest homes for sale, they are also likely inclined to scan the social media boards when looking for that perfect property.”
By electing to move away from the older-school methods of advertising that the real estate industry has used for so many years such as print media and radio advertising and concentrating on targeted social media posting to advertise particular Lake Forest real estate, BanCorp believes that these efforts will lead to much longer lasting results, leading to higher profits, and the likelihood of retaining and recruiting more Lake Forest real estate agents which is ‘win-win’ proposition for the company. If the company was to gain short-term and long-term benefits from this intensified social-media blitz, the end results could only be more repeat and referral business.