BanCorp Properties Making Its Presence Known in Mission Viejo Real Estate Market.
BanCorp sees a an excellent opportunity to capitalize on Mission Viejo market share as interest rates remain at historical lows allowing more buyers to enter the market, able to afford higher value homes due to increased buying power as well as an influx of first time buyers.
BanCorp Properties initiated an aggressive hyper-sensitive social media advertising campaign in the Mission Viejo real estate market in the 3rd quarter of 2014 in an effort to increase brand awareness and bolster search engine rankings. The company has been using targeted postings in many of the best known social media hubs such as LinkedIn, Google+ and Twitter to highlight communities and subdivisions within the South Orange County housing market and well as pinpoint specific properties which the company believes are specifically good values. This ongoing marketing campaign in the Mission Viejo real estate market is expected to continue on in a multi-pronged cross-divisional effort throughout 2015, with the focus being on the Mission Viejo Realtor – getting more interested “eye’s” on the properties.
Greg Steinaker, President of BanCorp Properties was quoted as saying “If the company can continue its aggressive marketing campaign across the entire market, and not neglect some of the larger neighborhoods within its borders such as Aegean Heights, Canyon Crest, Casta Del Sol, Lake Mission Viejo, Pacific Hills and Palmia, the company should see a an increase in market share – it is inevitable if the company is offering the service it is known for.” BanCorp believes that the lower interest rates combined with the social media advertising blitz on all of the Mission Viejo homes for sale is a strategic plan and will not discontinue the pursuit of the campaign at the expense of the other South Orange County communities the company serves in.