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DenArt NY

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"Making Art Work," a New Book for Artists Who Want to Make a Living, Creatively

New York, NY, January 31, 2015 --( A behind-the-scenes look at the launch of DenArt, New York’s first retail body painting studio, seeks to inspire artists to revolutionize their business model and marketing strategy. In the new book "Making Art Work: A Case Study in Monetization of Creative Skills in a Non-Traditional Way," Ekaterina Dorozhkina, the marketing and business development leader behind DenArt, encourages artists and creative entrepreneurs to think outside the box about their own creative enterprises. The book is part how-to manual, part narrative with candid stories of the marketing successes and failures that gave birth to New York’s first retail body painting studio. Through straight-forward questions and advice guided by the real-life collaboration and risk-taking of DenArt’s creators Danny Setiawan and Ekaterina Dorozhkina, readers are asked to consider their own skills and business goals and also to reconsider the traditional route of the artist. Empowerment is a theme that ties the book together: As DenArt grows, Setiawan and Dorozhkina are empowered to take more risks in their marketing strategies, their clients are empowered through the liberating experience of body painting, and the readers are encouraged to take control of their own artistic destiny through innovative business models and marketing strategies.

The book is available in three formats: 1. The full-color version, with photographs of Satiawan’s body paintings as well as marketing events ($23.36); 2. The black-and-white text-only version ($9.95); and 3. The e-reader version, includes photographs ($4.99). All three versions are available through ( Both hardcopy versions will become available to retail stores in late March.

About DenArt
DenArt studio is the first retail body painting studio in New York and the first company to bring the body painting experience to the general public. DenArt offers a variety of experiences from private body painting sessions with a photo-shoot to classes and body painting experiences for parties or events. Founding artist Danny Setiawan first got the idea for DenArt when he wanted to increase the impact and relevancy of his art. In 2009, Ekaterina Dorozhkina joined DenArt and helped Setiawan turn his passion into a business. Learn more at

About Ekaterina Dorozhkina
Born and raised in Moscow, Russia, Dorozhkina moved to New York City in 2009. She received Master’s degree in Economics from a top Russian university and is currently pursuing her PhD. With more than 10 years in marketing, Dorozhkina works with DenArt in marketing and business development and as a marketing agency executive with several top-tier clients. Past clients include Samsung, Casio, American Express, American Airlines and others.
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DenArt NY
Ekaterina Dorozhkina

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