The Knowledge Group
The Knowledge Group

Jon Webster, Partner, Harter Secrest & Emery LLP to Speak at KC’s Best Trends and Practices to Protect Your Brands Live Webcast

New York, NY, January 31, 2015 --(PR.com)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Jon Webster, Partner, Harter Secrest & Emery LLP will speak at the Knowledge Congress’ webcast entitled: “Best Trends and Practices to Protect Your Brands LIVE Webcast.” This event is scheduled for Monday, February 9, 2015 @ 3:00 PM to 5:00 PM (ET).

For further details, please visit:
http://theknowledgegroup.org/event_name/best-trends-and-practices-to-protect-your-brands-live-webcast/

About Jon Webster

Jon Webster provides expert legal advice on brand protection. He regularly counsels clients on the full spectrum of brand portfolio management, including trademark strategies to enhance brand positioning and initiatives; the clearance, adoption, registration, protection, enforcement, use, and licensing of brands; and the development, implementation, and enforcement of trademark policies and practices, including global anti-counterfeiting management. A former International Trademark Association subcommittee chair and current committee member, Jon has extensive experience in both US and foreign trademark office practice (including registration, opposition, cancellation and related processes), along with packaging and labeling review of goods and services, advertising, and promotion to ensure regulatory compliance. Prior to joining Harter Secrest & Emery, Jon was Chief Trademark Counsel for Bausch & Lomb Incorporated, where he oversaw their global trademark and copyright portfolio and related commercial transactions.

About Harter Secrest & Emery LLP

Harter Secrest & Emery is a full-service law firm dedicated to delivering comprehensive, high-quality legal services and exceptional value through collaboration among specialty practice groups. Founded in 1893, the firm has offices in Rochester, Buffalo, Albany, Corning and New York. With more than 120 lawyers and over 40 practice areas, HSE provides the depth and breadth of legal talent and experience necessary to achieve exceptional results for local, regional and national clients. The firm provides the accessibility and responsiveness that fosters true partnership and offers unparalleled service, together with a compelling value proposition. HSE is committed to exceeding client expectations.

Event Synopsis:

Trademarks and other brands are among the most valuable assets of any business. They embody the standards of the company and, the qualities and characteristics of its products and services. They also reflect the reputation of the business with clients. Today, in the face of cyber threats, strong regulations, and complex social media in a global economy, it is critical to manage and protect the names, logos, and other brands used in advertising and sale of goods and services. Increasingly, data breaches and other activities are posing risks to corporate brands.

In this webinar, the panel of key thought leaders and practitioners, assembled by The Knowledge Group, will provide an overview of the Latest Trends and Best Practices for Brand Protection in 2015 and, discuss how to work with business partners, vendors, and counsel. The panel of speakers will review initial indications, preparedness, litigation, reporting, and resolution, ensuring privilege and confidentiality, and enforcement for brands.

In a two-hour live webcast, the speakers will discuss:

Introductory / Foundation: Brand Protection
Working with Clients and Brand Selection and Protection
Brand Uniqueness
Working with Marketing People
Distinctive Trademarks
Advertising Aspects
International Piece
Social Media
New Domain Names

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: http://theknowledgegroup.org/
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The Knowledge Congress
Thomas LaPointe, Jr., Executive Director
1.800.578.4370
www.knowledgecongress.org
Therese Lumbao, Director
Account Management & Member Services
tlumbao@knowledgecongress.org
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