BanCorp Zeroing in on San Clemente Real Estate Market to Increase Brand Awareness, Market Share and Overall Visibility

With a steady replenishing of San Clemente home inventory in combination with long-term interest rates hovering at historical lows, BanCorp Properties sees an opportunity to increase both market share in the San Clemente real estate market. The company believes that a targeted social media advertising campaign in combination with a well-rounded general internet organic search results push should produce excellent results.

San Clemente, CA, February 01, 2015 --( The San Clemente housing market has always been a strategic one. Located at the southernmost tip of South Orange County, BanCorp believes that a company can’t ignore this city when attempting to grab additional market share in the southland. The company said on Friday that with interest rates remaining at or near historical lows, it is presenting an excellent opportunity for first-time buyers to own a home in San Clemente, it is also a favorable lending environment for the trade-up equity buyers. The company believes that these two beneficial elements in combination with a stable inventory of homes would make the timing of a targeted social media advertising and internet marketing campaign perfect timing. The company believes it could like secure more buyers and sellers representations.

The San Clemente housing market is one of the most competitive is South Orange County. All of the national real estate companies invest heavily in this market in a attempt to ensure that their company shows up on the first page when a person is searching for homes for sale in San Clemente. This is one of the reasons that BanCorp Properties believes that a intensified social media advertising marketing blitz might pay off dividends. Greg Steinaker, President of BanCorp Properties was quoted as saying “the company knows that the search engines are tracking the postings to the social media hubs such as LinkedIn, Twitter and Google+, if the company steps up its efforts on quality postings, it should see the search engines giving more attention to the company.” Mr. Steinaker went on to add “the San Clemente real estate market is not only being aggressively targeted by the large national companies, there are also medium sized regional players interest in this strategic market that are pumping significant resources into this community, if the company wants to competitive, it has to try different approaches, moving away from the status-quo.”

There are key subdivisions and communities within San Clemente that BanCorp Properties believes it should target its new campaign which will move away from the print media and radio advertising and stay focused completely on the self-replicating social media hubs. The smaller communities within San Clemente that BanCorp will target include; Forster Ranch, Coast District, Talega, Marblehead, Rancho San Clemente, and Sea Pointe Estates. The company is aware that approximately 90% of home searches starts on the internet and this is not a new market for the company. As part of a new market initiative which began in 2014, the company had already made its presence known when it had began to increase its base of San Clemente real estate professionals that worked in the local community.
BanCorp Realty
Greg Steinaker