With Lower Prevailing Interest Rates Bancorp is Zeroing in on Monarch Beach Dana Point Real Estate Market to Increase Brand Awareness and Market Share
With both long and short term mortgage interest rates remaining at near historical lows, BanCorp Properties announced on Wednesday that it was stepping up marketing efforts in the Monarch Beach community of Dana Point, California. The company believes that a combined marketing efforts that targets both social media and improved page rankings might be a winning combination.
BanCorp Properties already has a presence in the Dana Point housing market, so a push into the Monarch Beach community would not be a move into unchartered territory. The company believes that if it steps up its efforts in targeted social media in conjunction with an aggressive internet marketing campaign, they would likely see a significant increase in its inventory of homes for sale in Monarch Beach, California. With focused postings on main hubs such as Twitter, Google+ and Facebook, the company believes that it can zero in on the Monarch Beach Realtor, highlighting the homes it is marketing and creating more exposure across the board. The company believes in doing this, it would likely increase brand awareness, pick up market share, and likely add to its base of Monarch Beach Dana Point Real Estate Agents.
The Monarch Beach California real estate market has always been one of the most highly-contested and most competitive in all of Orange County. It is aggressively marketed to by both the large national real estate companies as well as the medium sized regional companies. Because the market is so competitive, BanCorp believes it needs to be more creative, and the company believes it can accomplish by using the self-replicating social media sites which can often go viral. If this occurs, the company believes it would be able to secure more representations as buyer’s agents as well as pick up more listings, which can be a back-bone for a company. The company believes that by diverting resources away from the traditional advertising sources such as print media and radio advertising and then allocating more resources toward social media it would undoubtedly land additional market share in the Monarch Beach housing market.