Dubai, United Arab Emirates, February 07, 2015 --(PR.com
)-- On 7th of January 2015, the global aviation industry and the rest of the world – through live streaming –joined the audience at the Doha International Airport Premium Terminal for a historic milestone as Qatar Airways inaugurated the world’s first Airbus A350 XWB in a spectacular event created in tandem with mamemo productions.
Led by mamemo productions Managing & Creative Director Sam Katiela & his team of creative, technical and production experts, the empty tarmac was transformed into an elegant event venue with a giant 9m x 80m screen as the centerpiece, where mamemo’s in-house production team created a powerful show.
Qatar’s Deputy Prime Minister and Minister of State for Cabinet Affairs His Excellency Mr. Ahmed bin Abdullah Al Mahmoud, and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker pushed the throttle and initiated the reveal ceremony. Through a dramatic opening of screens, the real aircraft was unveiled to the audience, followed by a breathtaking mapping projection show on the 67m long aircraft. Bringing the celebration to its peak is mamemo productions’ signature symphony of light, a high-powered choreography of sky trackers that created moving patterns and beams of light more than 1km up the night sky.
“mamemo have produced another world-class event. Their creativity, production quality and delivery are exactly what we look for in a partner, and we were able to relax and enjoy the show knowing that our expectations would be more than met and they delivered,” quotes Salam Al Shawa, Senior Vice President of Marketing and Corporate Communications, Qatar Airways.
“With Qatar Airways as the very first airline in the world to fly the Airbus A350 XWB, we were given the opportunity to create an amazing show that communicates its value proposition in a fusion of intelligence and entertainment to a global audience. We thank the Qatar Airways team for their trust and for giving us room to express our creative freedom. It is rare to have clients with this level of trust and it continues to motivate us to push our creative boundaries further,” responds Sam Katiela, Managing & Creative Director, mamemo productions.