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IABC NC Triangle

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IABC Spring Conference to Showcase Communications Best Practices from Prominent Triangle Companies


The International Association of Business Communicators (IABC) NC Triangle Chapter will host an influential group of communications talent from companies around the Triangle during this year’s Spring Conference. Case studies and best practices will be presented by Bayer CropScience U.S., Citrix, Food Bank of Central & Eastern North Carolina, IBM Railinc Corp, SAS, Wake County Public School System, WakeMed Health & Hospitals and University of North Carolina at Chapel Hill.

Raleigh, NC, February 14, 2015 --(PR.com)-- The International Association of Business Communicators (IABC) NC Triangle Chapter will host an influential group of communications talent from companies around the Triangle during this year’s Spring Conference. The event will be held on Thursday, April 9 from 8:30 a.m. – 5:30 p.m. at the William and Ida Friday Center for Continuing Education near the UNC-Chapel Hill campus.

The conference titled: Communications Crossroads: Where Internal and External Communications Intersect, focuses on effective ways to create internal advocates and captivate external audiences at the same time. Case studies and best practices will be presented by the following speakers:

· Beth Roden, head of communications for Bayer CropScience U.S.
· Caitlin Russell, marketing team writer and editor, Citrix
· Jen Newmeyer, digital initiatives and social media communications, Food Bank of Central & Eastern North Carolina
· Ryan Boyles, worldwide digital strategist and content marketing lead, IBM
· Patrick O’Neil, director of corporate and brand communications, Railinc Corp
· Kirsten Hamstra, global social media manager, SAS
· Lisa Luten, director of communications, Wake County Public School System
· Debbie Laughery, vice president of public relations, WakeMed Health & Hospitals
· Natalie Vizuete, social media director, University of North Carolina at Chapel Hill

“We’re seeing a trend of more companies leveraging content or people from within their organization to strengthen their brand externally,” said Lisa Arney, president of the IABC NC Triangle Chapter. “We also know that people want to hear real examples from notable businesses in the area who are putting these concepts into practice, so we are excited to be able to provide this solid line-up of speakers to conference attendees.”

There will also be a dimension of career mentoring at the conference. Communications professionals will offer resume feedback during lunch and Stefanie Zizzo, professional career/life coach, will lead a session titled, Taking Ownership of Your Career.

Advance registration is required for the conference. Early-bird rates run through March 9.

For more information or to register, visit the IABC Triangle Spring Conference web page, www.iabctriangle.org/iabc-spring-conference.
Contact Information
IABC NC Triangle
Casey Novak
919-531-2670
Contact
www.iabctriangle.org

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