BanCorp Properties Zeroing in on Coto De Caza Real Estate Market with Goal of Increasing Market Share and Heighten Brand Awareness Will Release Buyer's Rebate Program

BanCorp Properties has announced that the company is re-launching its popular buyer’s rebate program which it had temporarily suspended at the end of 2014. The company is reintroducing this program into the Coto De Caza housing market in an attempt to secure additional market share and increase brand awareness.

Coto De Caza, CA, February 14, 2015 --( BanCorp believes that this is an opportune time to step up marketing efforts in the Coto De Caza real estate market. The company believes that the larger national agencies and the medium sized regional players have been neglecting this market and the organization believes that by stepping up marketing efforts in this strategic market it would be able to secure additional market share while simultaneously increasing brand awareness – a win-win proposition for the company. The company believes that a strong reversal away from older-school print media and radio advertising, and a focus on internet and social media advertising would help it accomplish its goals.

BanCorp has always been recognized as a firm that was willing to shake-up and rattle things in the advertising arena, and the company believes that there is a very average marketing model being employed in Coto De Caza. By aggressively marketing its buyer’s rebate program where the company will rebate 25% of its gross commission back to the client at the close of escrow for the person to use in any manner they please, the company is certain that it will be able to step up business. On the opposite side of the fence, BanCorp believes that by reallocating resources to internet marketing and social media it will be able to increase its inventory of Coto De Caza homes for sale in the strategic Coto De Caza real estate market.

It is estimated that nearly 90% of people who are looking for a home begin their search on the internet. By targeting popular social media hubs such as Twitter, Google+ and Facebook, the company hopes that the posting will go viral, zeroing in on the local Coto De Caza Realtor, creating more exposure for each individual property the company was marketing. Another event that could possibly occur would be the addition of more real estate professionals to its existing base. The company is presently not hiring Coto De Caza Real Estate Agents, but that could change later on in the year. BanCorp has named the buyer’s rebate program the “better 2 together’ rebate, and it was launched in the first quarter of 2014 as part of its new market initiative.
BanCorp Realty
Greg Steinaker