Chennai Music Season Scales New Notes with MicroBroadcastâ„¢ by PurpleStream

Chennai, India, February 19, 2015 --( PurpleStream announced today the successful completion of its massively multiple location MicroBroadcast™ of the Chennai Music Season which enabled live access to 434 events for thousands of Carnatic Music aficionados. PurpleStream’s cloud-based live video streaming technology SSMD™ underpinned the MicroBroadcast™ from 23 locations over 35 days.

The annual Chennai Music Season brings together the very best performers of Carnatic Music in a packed schedule. Dinamalar, a leading media house in South India, commissioned PurpleStream to ensure that audiences could participate in the live shows through their mobile devices. Commenting on the event Mr. Lakshmipathi Adimoolam, the CEO of Dinamalar said, “Many of our customers are not able to attend the concerts in person. We have been on the lookout for a robust live broadcast platform that can effectively deliver the 'live experience' at a commercially viable cost. I am happy to say that we were able to provide this unique experience to our customers across the globe through PurpleStream’s MicroBroadcast™ capability.”

PurpleStream’s CEO and Founder Karthik Subramanian said, “We specially designed the PurpleBeam™ plug-n-play encoding device to cater for the unique challenges of concurrent live broadcast of up to 30 events per day from multiple locations. We are grateful to the team at Dinamalar for choosing PurpleStream to pioneer MicroBroadcast™. We project strong customer interest in India and SEA for this disruptive technology-enabled service.”

About PurpleStream Convergence Pte Ltd (
PurpleStream Convergence is positioned to be the leading company in video content delivery. Its paradigm shifting technology delivers HD quality video to Any Network, Any Device in Any Territory at a massive cost advantage. Combining Adaptive Bit Rate Optimisation with Single Source Multi Device (SSMD™) Technology, PurpleStream ensures seamless buffer free delivery of Live Broadcasts and Videos on Demand for its growing list of customers who include TV broadcasters, Channel Content Aggregators, and OTT providers.

About Dinamalar (
DINAMALAR is a venerable publishing house catering to the global Tamil speaking population through its National Tamil language daily and The growing popularity is reinforced by the 193 million page views per month from1.5 million viewers in 212 countries. Dinamalar has developed a reputation for the quality and integrity of news reporting and strives to use new technologies to provide customers greater user experience.

PurpleStream is a portfolio company under Mercatus Capital’s incubation and business acceleration programme.

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Aravind Vasu
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