Atlantic Electrics Launch New Multi-Store Magento Ecommerce

London, United Kingdom, March 04, 2015 --( Atlantic Electrics, one of the UK’s premier home electronics superstores, has launched a new website aimed at providing the latest HD televisions, home and kitchen appliances from market leading brands.

Previously known as Atlantic2U, Atlantic Electrics has launched a new website and brand identity to rival the UK’s leading retailers. Extending their existing retail offering, the new website expands the home electronics retailers’ business into a successful multichannel solution. The ideal partner to their 2 London stores, their new ecommerce site offers a comprehensive range of the latest home electricals and appliances.

Migrating over 3000 SKUs onto Magento Community Edition, ( underwent a complete re-design and build from Netmatter ( Developing a bespoke Magento solution, Netmatter implemented a new responsive, mobile ready site in reaction to the increase in mobile shopping.

This new Magento ecommerce provides Atlantic Electrics with a number of enterprise features, namely a bespoke integration developed by Netmatter that synchronises inventory, customers and order data with their chosen ERP system. Providing automation between their two retail stores and Magento ecommerce, the new end-to-end solution also provides synchronisation with Google AdWords for the implementation of SKU level Google Shopping campaigns.

Netmatter hosts the new website on the UKs fastest Magento servers incorporating MageStack, the Magento operating system. As a result Atlantic Electrics’ Magento ecommerce is a slick, high-end solution that will enable them to offer a fantastic user experience.

Dipesh Patel, Distribution Manager at Atlantic Electrics adds “We chose Netmatter because of their previous ecommerce successes and experience with Magento. The team at Netmatter also understand retail so were able to offer us great advice as well as a high performance ecommerce website. We look forward to our continued work with Netmatter.”

Mike Greaves, Director at Netmatter comments “Atlantic Electrics is a growing UK retailer online who we believe can take market share in their industry. We are delighted to have helped design and develop a fully integrated Magento ecommerce solution that will increase online conversions and automate processes between their online and offline retail stores.”

Atlantic Electrics
020 8208 6999
970 North Circular Road
London NW2 7JR
Atlantic Electrics
Rinesh Patel
020 8208 6999