Laguna Niguel, CA, February 22, 2015 --(PR.com
)-- The Laguna Niguel community of South Orange County is considered an affluent one. The city is a sprawling one stretching from the five-freeway west to the Pacific Ocean and has some of the most expensive homes in the area. BanCorp Properties believes that this local market is crucial to its overall success in 2015 and plans on stepping up its efforts in internet advertising in an effort to increase its page rankings as well as increase brand awareness. This is being done in a multi-pronged marketing effort in conjunction with the re-launch of its buyer’s rebate program. The company also plans on paying more attention to its social media postings.
With interest rates remaining at near historical lows it allows buyer’s to command more market value than they could when rates were higher – so this is extremely applicable to the Laguna Niguel real estate market. BanCorp wants to secure more buyer’s agent representations, but the overall goal of the hyper-sensitive marketing push is to increase its overall inventory of Laguna Niguel homes for sale. The company believes that it would be negligent if it ignored this strategic market which consists of single-family-residences, condominiums, townhomes, investment properties and rental properties. There are numerous custom-built homes in Laguna Niguel, as well as tract homes.
BanCorp Properties has sell-christened its buyer’s rebate program the “better 2together rebate” program, and in this widely popular program the company will rebate up to 25% of its gross commission back to the client at the successful close of escrow to be used by the person in any manner that they wish. This is perfectly acceptable as long as all terms of the program are disclosed up-front. The plan is to launch this program in conjunction with an intensified marketing campaign that moves away from traditional marketing methods such as print media and radio advertising, and allocates resources to internet and social media. The company believes this is important because it is estimated that nearly 90% of all home searches start on the internet.
BanCorp plans on intensifying its social media postings on the major social media hubs such as Google+, LinkedIn, Twitter and Facebook, as well as many of minor ones. The goal is for the posts to go viral, zeroing-in on the Local Laguna Niguel Realtor where the company is able to aggressively market individual properties. Another benefit to this type of marketing is that is brings heightened awareness to the company’s presences in the market, attracting Laguna Niguel professionals to the company. BanCorp is not actively recruiting at this time, but has not ruled out this option towards the end of 2015.