New Zealand Clarifies Labeling Requirements for Export Infant Formula

New Zealand’s Ministry of Primary Industries (MPI) has issued a new standard to clarify the labeling requirements for exports of infant formula, to all destinations excluding Australia.

Fairfield, NJ, February 27, 2015 --( Exporters will have 18 months to fully comply with this standard and will continue to be expected to meet the requirements of the importing country. The new standard does not apply to infant formula intended for the New Zealand or Australian markets and those products are to comply with the Australia New Zealand Food Standards code.

Regulatory Changes to Improve Infant Formula Safety

On 18 December 2014, the MPI issued the Animal Products (Labeling Requirements for Exports of Dairy Based Infant Formula Products and Formulated Supplementary Foods for Young Children) Notice 2014 ( It is the first of a set of technical regulatory changes that will be introduced progressively over the next six months to further strengthen the assurance system for exports of infant formula products.

Labeling Requirements for Export Infant Formula

The new standard ( clarifies the information that must be on labels of infant formula intended for export, and information or representations that are restricted or prohibited on these products.

Information and images now prohibited from use on infant formula product labels include:

- Health claims, unless expressly permitted by the importing country
- Pictures of infants
- Any statement that could imply infant formula is superior to breast milk
- Any logo or emblem of a New Zealand government department or agency

In addition, labels cannot use the words “Humanized” and “Maternalized”.

Clarification is also included of the criteria for the use of the words “Made in New Zealand” on exported infant formula:

Infant Formula Label “Product of New Zealand”

- The ingredients used in the product to meet the essential compositional requirements for infant formula, follow-on formula or formulated supplementary foods for young children as set out in the Australia New Zealand Food Standards Code or any relevant Section 60B notice issued under the Animal Products Act 1999 must be produced in New Zealand; and

- All or virtually all processes involved in the product’s manufacture (whether through a wet, combined or dry-mix process) must be carried out in New Zealand; and

- All packaging of the product must be carried out in New Zealand.

Infant Formula Label “Made in New Zealand”

- The product must be manufactured in a wet-mix process in New Zealand, or a combined process in which both the wet and dry processing components are carried out in New Zealand; and

- The final blending and packaging of the product must be carried out in New Zealand.

The new labeling requirements are listed in full in a table within the latest SGS Safeguards bulletin ( Further guidance on all these points is available from the New Zealand Government’s website (

About SGS Food Safety Services

SGS is committed to keeping readers informed of regulatory news and developments. Leveraging a global network of laboratories and food experts, SGS provides a comprehensive range of food safety and quality solutions including analytical testing, audits, certifications (, inspections and technical support. The company continually invests in world class testing capabilities and state-of-the-art technology to help customers reduce risks, and improve food safety and quality.

For further information please contact the SGS experts.


SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 80,000 employees, SGS operates a network of over 1,650 offices and laboratories around the world.
SGS Consumer Testing Services
James Cook
+1 973 461 1493
291 Fairfield Ave, Fairfield
New Jersey 07004, USA