Maatiam and American Blinds, Wallpaper and More Turns Online Shoppers Into Philanthropists

Livonia, MI, November 17, 2007 --( This holiday season it will cost consumers nothing to donate to their favorite charity some of the $42 billion* they are expected to spend online. Each time shoppers buy from merchant's online store by registering through Maatiam, their favorite nonprofits will receive a donation.

American Blinds, Wallpaper and More, headquartered in Livonia, Michigan is among more than 200 Web sites participating in Maatiam’s new service that turns every consumer into a philanthropist, and every online purchase into a donation.

“Maatiam makes fundraising easy for any charity, while helping consumers use their purchasing power to do good,” said Caroline Bernardi, Maatiam’s co-founder. “Joining Maatiam is one way people can begin to balance consumption and charity.”

Maatiam’s merchants donate as much as 25 percent of an item’s cost to a nonprofit of the shopper’s choice and at no cost to the shopper. Shoppers can choose from any of the million of U.S. nonprofit organizations registered in the Guidestar database. Any nonprofit may join and create their branded page within Maatiam’s community for free.

“Maatiam’s innovative service is an opportunity for our customers to help us direct contributions to organizations they want to support,” said Jeff Alderman, Director of Online Marketing & Business Development American Blinds, Wallpaper and More. “Being part of Maatiam helps us reach our goal of giving back to those in need in our communities.”

To make online shopping easier and faster, a personal shopping page is automatically created when a consumer selects online stores from a list of Maatiam’s 200 partners including American Blinds, Wallpaper and More. Maatiam’s Donation Estimator lets the shopper see how much in donations their purchases are generating for their favorite nonprofits.

About American Blinds, Wallpaper & More

American Blinds, Wallpaper and More® is the largest online retailer of brand name custom window treatments and wall coverings at savings from 25% - 85% off most retail store and home center prices. They carry all brand name blinds and wallpaper, including Hunter Douglas, Bali, Levolor, Kirsch, Waverly and American Blinds Brand, their most popular brand. The company also sells home decorating products including curtains, draperies, custom framed wall art, bedding, and area rugs. Their website,, has the ability to search for over 500,000 wallpaper, border and fabric patterns by design elements and keywords. Most merchandise is shipped via free ground delivery and is covered by a Satisfaction Guarantee and a Lowest Price Guarantee. For more than fifty years American Blinds, Wallpaper and More has provided over 500,000 high quality products to millions of customers nationwide.

About Maatiam

Maatiam, Inc., a privately-held Foster City, California company, offers a unique service that turns every online shopper into a philanthropist and every online purchase into a donation. Maatiam partners with hundreds of merchants and more than 800,000 nonprofits (501c3) to provide online shoppers a free and easy way to support their favorite nonprofit organizations while providing charities a free way to raise funds. Maatiam (formerly FreePledge) empowers socially-minded consumers, merchants and corporations. For more information visit (Maatiam is pronounced MAT-tee-em)

American Blinds, Wallpaper & More
Jeff Alderman
(734) 207-5992