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Cherryvale Farms

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Cherryvale Farms Launches First Baking Mixes Powered by Hampton Creek's New Ingredient

Fruit- and Veggie-Focused Mixes Increase Sustainability with a Healthier Version of the Conventional Chicken Egg.

San Francisco, CA, March 04, 2015 --( Cherryvale Farms, makers of “Everything But The…” baking mixes — the only line of baking mixes that focus on the consumer adding fresh fruits, vegetables and nuts — has reformulated its products to feature Hampton Creek’s sorghum-based ingredient instead of chicken egg powder. By including Hampton Creek’s product, Cherryvale’s mixes are now healthier, more sustainable, and more affordable, too.

“We’re thrilled to be partnering with Hampton Creek,” said Lindsey Rosenberg, co-founder of Cherryvale Farms. “Hampton Creek’s innovative ingredients are not only more sustainable than chicken eggs, they make our products cholesterol-free, improve the texture and mouth feel of the baked goods, and in blind taste tests, have proven to have even more flavor appeal than the company’s previous formulations.”

The launch coincides with Cherryvale Farms being awarded Non-GMO Project Verification, highlighting the brand’s commitment to sustainability and addressing consumer preferences for transparent ingredient sourcing.

Cherryvale Farms mixes are now 100% plant-based, and include Banana Bread Mix, Blueberry Muffin Mix, Pumpkin Spice Bread Mix, Cornbread Mix and Chocolate Brownie Mix. The reformulated products will reach retail shelves in spring 2015.

Fore more information, contact Lindsey Rosenberg at 310-418-1124.

About Cherryvale Farms
Cherryvale Farms is a natural foods manufacturer focused on making it easier and healthier for consumers to bake at home. Cherryvale’s "Everything But The..." baking mixes are the only baking mixes on the market today that focuses on the consumer adding fresh fruits, vegetables or nuts, without the need to add eggs or milk. Every recipe is simple to make, and can be oven-ready in less than 5 minutes. With simple recipes and high quality Non-GMO ingredients, Cherryvale Farms has quickly grown into a national brand, and is featured in Whole Foods Markets, Sprouts Farmers Markets, independent natural retailers and regional natural chains across the U.S.

About Hampton Creek
Hampton Creek is a technology company pioneering the food space with a mission to bring healthier and more affordable food to everyone, everywhere. It was recently named to Fast Company’s lists for most innovative companies in food and social good for 2015. In 2014 the company was named to Entrepreneur Magazine’s list of 100 Brilliant Companies, CNBC’s Disruptor 50 List, and CEO Josh Tetrick was named one of Inc. Magazine’s top 35 Under 35 entrepreneurs, as well as one of Fortune Magazine’s 40 Under 40. Hampton Creek won the Best of What’s New 2013 Grand Award by Popular Science and previously was named one of three companies shaping the future of food by Bill Gates.
Contact Information
Cherryvale Farms
Lindsey Rosenberg

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