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Brynn Capella, Inc.

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Social Responsibility - A Framework for the Future

Chicago Company Shows Importance for Social Responsibility

Chicago, IL, March 05, 2015 --( Every year Brynn Capella, a Chicago handbag company, donates many of their American-made leather handbags to worthy causes, some because they strongly believe in the cause and others because they hit much closer to home.

Even though Brynn Capella is not a multi-million dollar corporation, they believe in doing their part by donating to charities both big and small. Brynn Capella has donated to organizations from the Woman’s Organization of Genessee Valley in Pennsylvania to the American Heart Association, which works with small chapters nationwide.

Brynn Capella believes in being socially responsible and recognizes, as well as applauds, others who are doing the same.

The company’s attention was recently directed to The Fashion Project, the brainchild of Anna Palmer and Christine Rizk, two Harvard Law School alumnae.

In 2011, Palmer and Rizk’s idea came alive as they launched The Fashion Project as an e-commerce site. The intent was to eliminate the possibility of donated clothes not reaching their potential price, by collecting and selling donated high-end apparel and accessories and giving up to 55% of net proceeds to charity.

The Fashion Project stated in published information that they have partnered with Mercedes-Benz Fashion Week and has launched in-store donation programs with Nordstrom, Helmut Lang, Joie, Milly, and Elie Tahari, as well as being a part of the exclusive Neiman Marcus InCircle Program.

While The Fashion Project is only one of many companies, like Brynn Capella, that have maintained a socially conscious mission, many others have just begun to realize the importance consumers are placing on whether the company they are buying from maintains social responsibility.

The duty of being socially responsible is not prejudice to one business sector. Bigger brands that are following the ethical framework to take care of society as a whole range from Johnson and Johnson to TOMS shoes.

According to Nielsen Group, “fifty percent of global consumers surveyed are willing to pay more for goods and services that have implemented programs to give back to society.”

The increase of companies’ realization of the necessity of immersing themselves in the projects of being socially responsible is sure to continue to grow.

Besides giving charitable donations, Brynn Capella focuses on eliminating their carbon footprint by producing all of their handbags in America. By having a local base, it enables Capella to maintain the highest customer service and standards for each handbag.

Capella mentioned that her philosophy that less will always be more is the base of her collection.

“I don’t believe in cutting corners or mass-production,” Capella said. “As an American designer, I feel strongly about handcrafting locally, which is why I make all of my handbags in Chicago.”

With an increasing consumer interest in a companies’ social footprint, Brynn Capella strives to continue their support of charities big and small, in hopes that consumers will support companies both big and small.
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Brynn Capella, Inc.
Calli Andreakis

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