Lancaster, PA, March 06, 2015 --(PR.com
)-- "The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you"
“The majority of businesses today have a website, social media pages and some even blog. Many jump online expecting and hoping for big results fast only to find out that no one is interested in reading, consuming or sharing their content; let alone contacting them about doing business or buying from them,” says Don Purdum of Unveil the Web about his new eBook, 'The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you' (March 2015; eBook; Amazon).
For many business owners and entrepreneurs there has been a growing frustration that the internet is not all that it has been promised to be. Yet, it still remains true that any business can achieve marketing and sales through the internet with a little thought, creativity and understanding where marketing is at today.
Purdum sees small business at a crossroads. “There has been a lot of money thrown at search engines, social media, website designers and copywriters hoping that there will be a return on investment.”
The problem is not technology, “All the tools and websites in the world are not going to help because their problem is not the tool or the platform, it’s the lack of clarity around their business, who they serve, why they serve them, and why a prospect would choose to buy from them and become a customer.”
Marketing consultant and coach Don Purdum shares his secrets to marketing success in the new book: "The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you" (March 2015; eBook; Amazon). The book contains a proven roadmap for any business, large or small, seeking to understand the shift happening in marketing and how to develop an effective communication model to improve your reach with the right audience who is ready and willing to buy.
The real problem is the lack of clarity the business owner has around his or her business:
· What business they are “really” in: How do you communicate your business clearly, persuasively and in a way that resonates with any individual who is a prospect or customer from their point of view?
· What problems are you passionate about?: It’s more than just a business…
· What problems do you “really” solve?
· What tangible values do you provide? What can people expect if they buy from you?
· Who do you “specifically” solve problems for?
The Shift reveals 300 years of mass marketing, it’s affect on our mindset and how we view marketing and asks business owners to focus on the needs of others over self.