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Fast Growing iROBUSTO Cigar Site Adds Online TV Show

The iROBUSTO interactive cigar-themed online magazine will feature a new online TV show named “Meet in the Middle.” The show’s first episode is planned to be recorded on March 15, 2015.

Pittsburgh, PA, March 11, 2015 --( The premise of the show, "Meet in the Middle" is for three presenters, Leander "LeeMack912" McClain, Hyacinth LaPanatela and Mark Swanson to sample cigars and comment on their experience. When we asked Mark about how the show is different, he replied, “We have an infectious theme song that fortunately or unfortunately for our audience will make them sing it all day, well in all seriousness it has an old premise in the cigar review with a twist.”

The “twist” according to sources from the iROBUSTO site state that the show’s format will be that the cigar reviewers will start smoking the same cigars somewhere between 20 to 30 minutes before the show and make tasting notes on their experience.

Once the presenters come on-air "in the middle" of the cigar they will discuss the experience. Each presenter will not have knowledge of each others' perception; thus creating spontaneity and debate or perhaps they “meet in the middle” with compromise. There will be three segments for each cigar.

Each of the clips will be 15 minutes long and will be posted on YouTube and other social media. Site representatives will be interacting with the live audience on social media as the pre-recorded episodes are played by visitors right after they are posted.

“There are plans for some live broadcasts...” said Hyacinth. “We want to notch a few episodes before we get too crazy, the episodes will for the most part be unedited, but definitely unrehearsed, I’m looking forward to the synergy between the crew as both of the guys can be real characters.”

All of the presenters of the show come with a unique, dynamic and different skill sets. When one of the most experienced cigar reviewers on the team, Leander McClain, was asked about the show, he replied, “I’m excited, over the past eight months, I’ve reviewed over one hundred cigars. I was able to tell the world what I thought about the cigar. Now, I’m even more excited about the dynamic between being able to compare and contrast against Mark and Hyacinth.”

None of the presenters have experience working with each other. For Leander a.k.a LeeMack912 he sees this as a positive, “We have not had much interaction as a group, it will be exciting to watch that unfold on screen. In addition, I am also excited about the sponsorship outlet that this show provides for boutique cigar makers. There are some great cigars out there that are not getting much press because of limited advertising budgets. Now, they have an opportunity to have an international panel smoke and review their cigars. I think this show is going to be awesome and I look forward to the ride as it gets ‘awesomer’...” an online site backed by a brick and mortar outlet out of Pittsburgh are sponsoring the show through at least April’s end. The cigars for the show have been predetermined with only a few spots left for a few cigar makers who want to expose their brand.

iROBUSTO is home to one of the most active online cigar communities and plans to offer free prizes and giveaways to the viewers in each episode. As of today, visitors are encouraged to give their feedback and ideas through a contact form. When staff chooses an idea, that member is rewarded with a $10 voucher to a cigar store near them or online.

The first episode will feature the Perdomo Lot 23 Maduro Robusto. More details of the rest of the cigars are to be released at a later date. Viewers will be encouraged to source those cigars and “meet in the middle” alongside the hosts.
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Lucy Ward

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