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Trend Founder Brings Expertise to Insight15

Myrna Lang Borgquist Speaks at Customer Loyalty and Retention Conference

San Clemente, CA, March 13, 2015 --( Trend Founder, Myrna Lang Borgquist speaks at Insight15 Customer Loyalty and Retention Conference March 24-26 in Orlando, Florida at the Rosen Shingle Creek Resort.

Lang Borgquist will share her direct mail and marketing expertise with Automotive Dealers from across the country, showing them how to best stimulate retention success with streamlined multichannel marketing.

Insight15’s three-day annual conference reviews online customer experience, corporate culture and its effects on customer retention and loyalty. Keynote speakers will include Facebook, Google and other automotive industry leaders.

Lang Borgquist’s experience in the print and marketing industry has led to her success at Trend in helping dealership’s acquire and retain customers through direct mail campaigns. Lang Borgquist knows exactly what it takes to implement an effective marketing strategy, “At Trend, we leverage the existing opportunity in your CRM or DMS to maximize your marketing ROI,” she says “We are multichannel marketing experts and know that meeting retention goals are vital to the health of a dealership.”

Myrna Lang Borgquist is not only the founder of Trend, but concurrently the managing Vice President of PBF Inc., a PIASC recognized and award winning print firm. Her experience in merging a marketing and print company has brought invaluable insight to automotive dealership marketing strategies. Knowing how to effectively execute automotive marketing has also led to great success with CRM and DMS integration. Knowing how to leverage existing opportunity and the latest technology is what drives her innovation at Trend.
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Madison Alston

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