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The 2013-2018 Outlook for Online Apparel in India

Navi Mumbai, India, March 18, 2015 --( Navi Mumbai, India: Market Reports on India presents the report on "The 2013-2018 Outlook for Online Apparel in India," a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Summary :

This econometric study covers the latent demand outlook for online apparel across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for online apparel. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for online apparel in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 Introduction
1.1 Overview
1.2 What is Latent Demand and the P.I.E.?
1.3 The Methodology
1.3.1 Step 1. Product Definition and Data Collection
1.3.2 Step 2. Filtering and Smoothing
1.3.3 Step 3. Filling in Missing Values
1.3.4 Step 4. Varying Parameter, Non-linear Estimation
1.3.5 Step 5. Fixed-Parameter Linear Estimation
1.3.6 Step 6. Aggregation and Benchmarking
1.4 Frequently Asked Questions (FAQ)
1.4.1 Category Definition
1.4.2 Units
1.4.3 Methodology
2 Summary of Findings
2.1 The Latent Demand in India
2.2 Top 100 Cities Sorted By Rank
2.3 Latent Demand by Year in India
3 Andaman & Nicobar Islands
3.1 Latent Demand by Year - Andaman & Nicobar Islands
3.2 Cities Sorted by Rank - Andaman & Nicobar Islands
3.3 Cities Sorted By District - Andaman & Nicobar Islands
4 Andhra Pradesh
4.1 Latent Demand by Year - Andhra Pradesh
4.2 Cities Sorted by Rank - Andhra Pradesh
4.3 Cities Sorted By District - Andhra Pradesh
5 Arunachal Pradesh
5.1 Latent Demand by Year - Arunachal Pradesh

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Market Reports on India
Sophia Jones
Contact No: India: +91.22.27810772, 27810773

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