Walnut Creek, CA, March 25, 2015 --(PR.com
)-- With personal determination to create authentic, pure, toxin-free products to lead the organic movement in its infancy, Greg and Joanne Starkman were way ahead of their time. They created Innersense™ Organic Beauty more than ten years ago. With the global organic personal care products market projected to be $13 billion by 2018*, the eco-conscious consumer has emerged and so has Innersense.
“Innersense products are in demand now more than ever. The organic market has caught up to the mission and vision Joanne and I set for the brand,” says Innersense Co-Founder and CEO Greg Starkman. “From day one, we set out to make a difference by formulating our products to meet the growing demands of the educated and savvy organic consumer. Today, our core competency and commitment remains to produce and deliver pure, organic and toxin-free hair care products that perform to expectations of consumers and stylists.”
As a Certified Green Business, Innersense products do not contain parabens, sulfates, phthalates, ethoxylates, silicones, petrochemicals, artificial dyes, fragrances, glutens, GMOs and more. They do contain powerful plant ingredients including pumpkin, shea, coconut lotus and orange flower oils, norolie, rice bran oils, honey, lavender tamanu and wheatgrass. Starkman adds, “Joanne and I are committed to working with local farmers near our California headquarters that use long-standing practices to produce ingredients in the most eco-sensitive ways. After harvesting, we cold-press and steam-distill ingredients, which results in perfectly pure extracts.”
With 11 hair care products, the Innersense line includes shampoos and conditioners for normal and color-treated hair, Quiet Calm Curl Control to tame curly tresses, and products to create volume, hold and finishing. The most popular products are Color Awakening Hairbath and Color Radiance Daily Conditioner.
The products are found in thousands of salons and spas from coast to coast, “There is an emerging trend for salons to go toxin-free or totally organic. While there are a lot of companies that lay claim to natural ingredients, they still use synthetic ingredients, too. Innersense does not, and that is what sets us apart,” adds Starkman, who has more than three decades in the beauty industry.
About Innersense™ Organic Beauty - More than ten years ago, Greg and Joanne Starkman were struck with a realization that their professional paths were not in alignment with their values. They turned inward and a new journey began with Innersense. Handcrafted using Certified Organic and Bio Dynamic plant extracts, Innersense products are free of toxins, silicones, resins, phthalates and parabens. Innersense is a Certified Green Business. The products are available at more than 4,000 salons and spas and on www.innersensebeauty.com.
*Source: Transparency Market Research