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Croix Valley Foods Wins Top Honors at NBBQA Awards of Excellence

Croix Valley Foods' Sweet Heat BBQ Dry Rub wins 1st Place at the National Barbecue Association Awards of Excellence.

River Falls, WI, April 04, 2015 --( NBBQA Recognizes Locally Made Croix Valley Foods as “Award of Excellence” Winner.

Croix Valley takes home high honors at NBBQA national conference.

The National Barbecue Association (NBBQA) announced today that local product Croix Valley Sweet Heat BBQ Dry Rub was among the top winners in this year's Awards of Excellence competition, earning 1st place in the All Purpose Rub category. The award was announced at the organization's annual conference held March 4-7 in Nashville, Tenn.

The annual competition recognizes the very best barbecue products in a number of industry categories, and the winners were selected from among 450 total submissions.

"BBQ enthusiasts from all over the country come here to measure their products against their peers," said Roy Slicker, association president. "It's a competitive field with top-notch products, and a NBBQA Award of Excellence medal is quickly becoming one of the most coveted awards in the foodservice industry."

“The award is another in a solid history of national awards for Croix Valley,” said Damon Holter, owner of Croix Valley Foods. “We are very excited to have received the honor, as this is the first award for our BBQ Dry Rub line of products.”

Croix Valley Foods, located in River Falls, WI is a local producer of BBQ sauces, marinades, dry rubs and Bloody Mary seasonings. Winning high honors for their products and food at international competitions since their inception in 2010, the company is gaining increasing popularity on a national level. Croix Valley’s Sauces and Rubs can be found at over 500 retailers nationwide and online at

In addition to the annual competition, the 2015 NBBQA conference featured an array of valuable seminars led by well respected BBQ standouts. Attendees learned from the best at presentations such as Where Barbecue Means Business, Creating Sauce and Rubs, Marketing & Promotions, Science of Meat and Taste and many others. The conference also featured an impressive gathering of grills, smokers and BBQ equipment and accessories at the trade show as well as a celebrity steak cookoff competition.

About The National Barbecue Association (NBBQA)
Founded in 1991, the National Barbecue Association (NBBQA) is the only trade association dedicated to the business of barbecue. The NBBQA'S goals are to promote the recognition and image of the industry, facilitate effective networking and alliances of industry resources, provide informational and educational resources that foster new business opportunities for its members. For more information, visit
Contact Information
Croix Valley Foods
Damon Holter

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