Washington, MO, April 16, 2015 --(PR.com
)-- Even as the Internet becomes a more integral part of daily life, many small and medium businesses (SMBs) continue to operate without an active Web presence. But Vision Appliance Repair, which offers appliance repairs throughout the greater St. Louis area, is taking steps to become a part of the Web-savvy minority. With help from the local online marketing specialists at Prospect Genius, Vision Appliance Repair is launching a search engine-optimized Web site and an associated advertising plan that should help more local residents gain access to the experienced and knowledgeable appliance service they’re seeking.
More and more consumers are coming to rely on the Internet as they research businesses in their area that offer products and services they require. However, according to a Yodle poll from 2013, more than half of SMBs nationwide do not have a company Web site. By boosting its Web visibility and accessibility, Vision Appliance Repair has the opportunity to reach prospective customers who might not learn about its appliance repair services through any other media.
Prospect Genius will be using a variety tried-and-true Internet marketing tactics in order to improve Vision Appliance Repair’s online presence. These include a process known as search engine optimization, which can help a business perform better on relevant results pages for search engines such as Google, Bing, and Yahoo! Going forward, St. Louis-area search engine queries using terms like “refrigerator repair” and “washing machine repair” should be more likely to lead to Vision Appliance Repair’s Web site.
“Studies have shown that sites in the top two or three search engine results get the most clicks, and our aim is to push Vision Appliance Repair as close as possible to those coveted slots for its industry and its region,” explains Matt Gallo, a senior Web advertising strategist with Prospect Genius. “In general, having a solid online presence can help a small business connect more effectively with potential customers who are actively searching for the services it provides.”
Vision Appliance Repair is staffed with licensed and insured appliance repair technicians who have more than 30 years of experience. The company specializes in high-end refrigerator repair, washing machine repair, and more in and around St. Louis.