South Bend, IN, April 16, 2015 --(PR.com
)-- Vennli, the platform for creating and executing growth strategy, announced today that it has raised $2.5 Million in a Convertible Note round of funding, bringing the company’s total venture funding to $3.815 Million.
Vennli will leverage the new round of funding to continue enhancing its products and expand distribution. Funding comes from multiple sources, including new investors IrishAngels and Ambassador Enterprises, further investments from 1st Source, Elevate Ventures, Great Lakes Capital, and Magnet Group, and additional investments from angel investors.
Vennli enables businesses to turn customer insights into strategic actions that result in market growth. It is a SaaS platform with built-in electronic surveying that makes customer research simple and fast and presents the results in an intuitive way, so businesses know precisely what to do to increase their competitive advantage.
It is founded on a proven strategy model developed by co-founder Joe Urbany from Notre Dame and the software expertise of co-founder Gary Gigot, whose background includes technology marketing and venture capital for firms such as Microsoft, Visio, and Frazier Technology.
“Vennli is the most simple, elegant, and affordable way to enable your team to tackle an often complex process like developing a growth strategy,” said Gary Gigot, CEO and co-founder of Vennli. “Our early experience has completely validated the pain point we are attempting to solve for businesses: That real-time data about how customers make purchase decisions in the context of a very specific growth strategy is important but missing.”
Investment from such an array of partners validates Vennli’s momentum as a growth strategy solution for businesses. “Vennli has a unique, yet simple product that will change the strategic decision-making and growth of many organizations,” says Christophe Dessaigne of Ambassador Enterprises. “We are proud to join and support their very talented team.”
“Vennli is about improving your position in the market and reinforcing your competitive advantage through an in-depth understanding of customer choice,” says Dan Farrell, Chief Revenue Officer, who is focused on Vennli’s business development. “Using the insights from the platform, our clients are making strategic decisions with more confidence and reaching their goals faster. It’s exciting to be a part of our clients’ successful growth.”
Finishing up their second quarter of revenue, Vennli is gaining strong traction in the market. Their clients include such companies as BMW, Nucor Corporation, and the University of Notre Dame. The new funding will allow them to scale their sales team to expand their reach further and also continue to improve upon their product.
Founded in 2013, Vennli is a business strategy software that fuels company growth by revealing how to differentiate in a competitive market. It provides executives with immediate, real-time insight into the dynamics of customer choice. A privately held Indiana-based company, the company’s comprehensive SaaS platform and critically acclaimed strategy model have been successfully implemented and executed by hundreds of organizations across a diversity of dynamic markets. To learn more, visit Vennli.com.
About Ambassador Enterprises
Established in 2008, Ambassador Enterprises is a for-profit, philanthropic equity firm that invests in leaders and the organizations they lead. Believing that an investment in people and teams will pay returns in the form of healthy relationships and communities, Ambassador Enterprises’ valued partners include businesses, individuals, and nonprofits. To learn more, visit www.ambassador-enterprises.com.