Boise, ID, April 21, 2015 --(PR.com
)-- In an effort to assist consumers in various situations that force them to buy or sell a home, http://www.experthomeoffers.com has focused on connecting real estate professionals with motivated consumers who are in need of buying or selling a home quickly. Their latest software release allows real estate professionals nationwide to choose the price they want to pay for a real estate lead.
As the real estate market rebounds so does the competition to find home buyers and home sellers, especially on-line. In the last 12-months, the average cost to generate a motivated real estate lead in the United States has increased over 18-percent. The cost increase is due to an increase in real estate agents re-entering the profession and marketing for leads. In the same 12-month period the National Association of Realtors® membership has increase by more than 60,000 members, an approximate 5-percent increase.
The amplified competition has caused challenges for some real estate marketing companies. Companies that have historically sold real estate leads on a fixed price-per-lead basis have experienced reductions in margins and lead volume. Those same companies are being pressured by their customer to increase marketing and provide more consumer leads. To respond to the change in market conditions ExpertHomeOffers has developed an innovated solution, allow real estate agents to choose the price they want to pay for a real estate lead. “Our newest software release is in response to many of our client requests to increase their lead volume. The updated system gives more control to real agents allowing them to control their marketing budget and lead volume,” says Shaun Greer, founder and owner of the company. Additional benefits of the new system allow lead prices to reflect local market values. A real estate professional in Los Angeles (median listing price $540,000) is willing to pay much more for a lead than a professional in Dayton, Ohio (median listing price $107,000).
As the real estate market continues to recover from one of the largest declines in history, companies that serve the industry will need to adapt to stay relevant. ExpertHomeOffers recent software update is an example of how real estate companies are using technology to gain an advantage over traditional marketing avenues and provide real estate professionals with what they want most, new clients that result in closed transactions.