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Sparkle 2015, a Music & Fashion Event Benefiting BREATHE LA and Rock School Scholarship Fund, Tooks Place on Saturday April 25 at the Sofitel Hotel

Event featured a special performance by honorary RSSF board member Orianthi, there were appearances by the LA Laker Girls, Fashions by Heidi Klum and Jane Booke, music from School of Rock students and alums, and emcee Gina Grad from 100.3 The Sound support the campaign "Don't Let Smoke Hide Your Sparkle," a new initiative intended to curb the rise in cigarette usage by young women.

Los Angeles, CA, April 29, 2015 --( SPARKLE 2015 was a fundraiser for “Don’t Let Smoke Hide Your Sparkle,” a new initiative created by BREATHE California of Los Angeles County (BREATHE LA) celebrating all of the many wonderful things our daughters can do best with clean air and healthy lungs – like front a rock band. BREATHE LA & The Rock School Scholarship Fund (RSSF) presented a special afternoon of music, fashion and celebrities, which benefited both organizations. The event was held at the luxury hotel Sofitel Los Angeles at Beverly Hills.

BREATHE LA along with Anthem Blue Cross welcomed RSSF Honorary Board Member Orianthi—recently ranked as #2 in Ultimate Guitar’s “Top 15 Greatest Female Guitarists”—who made a special guest performance with an all-female band featuring students and alumnae from several School of Rock locations. Guest performers also included Tish Ciravolo, Founder/President of Daisy Rock Girl Guitars, and Daisy Rock Artist Oliva Rox. Celebrity guests who made appearances at SPARKLE 2015 included the LA Laker Girls. The afternoon was emceed by radio personality Gina Grad, co-host of 100.3 The Sound-FM’s “Mark in the Morning Show.”

SPARKLE 2015 also presented a runway fashion show featuring Heidi Klum Loungewear and Jane Booke Designs, a light luncheon courtesy ETC Gourmet, and a make your own perfume bar. Guests were invited by the LA Laker Girls to “Sign the Pledge” to Sparkle instead of Smoke at the Pledge Wall located on the patio. The silent auction featured a wide range of bidding options including generous donations from XIV Karats LTD, Sanrio, I.a.Eyeworks, Fender, Daisy Rock Girl Guitars, artist Shana Mabari, rock musician Tim Armstrong, Jet Blue Airways, Disneyland, and Universal Studios. Event gift bags had items donated by Anthem Blue Cross, Hard Rock Hotel, Boscia Skincare, Zevia Zero Calorie Soda, M3K Beauty and West Hollywood Lifestyle magazine.

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About BREATHE LA: Since 1903, BREATHE LA's mission is dedicated to clean air and preventing lung and other air pollution related diseases by partnering with youth, advocating public policy, supporting lung health research, and educating the public. BREATHE LA emphasizes focus as an independent lung health organization to address Los Angeles County’s specific air quality and health needs. As pediatric asthma rates increased nationwide, the organization also places greater emphasis on asthma education programs, while continuing to pursue clean air initiatives. We work to advance primary and secondary lung disease prevention and interventions, fight for tougher tobacco legislation as well as advocate for clean air policies and practices.

About Rock School Scholarship Fund: The Rock School Scholarship Fund is the first and only 501c3 public charity to provide and administer scholarship funds for children and youth ages 7 to 17, to attend any rock music school in the United States. RSSF currently offers tuition assistance to qualifying students in more than 118 schools in 28 states nationwide. An independent non-profit since it was founded in 2010, RSSF is grateful for significant support from the music community. Most recently, in January 2015, it was chosen by the Foo Fighters as one of three charities to receive donations from ticket sales for the group’s surprise benefit concert—and all-star birthday celebration for Dave Grohl—at the Los Angeles Forum.

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Breathe California of Los Angeles County (Breathe LA)
Toni Lucas

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