Plano, TX, May 08, 2015 --(PR.com
)-- For homeowners in and around Plano who are seeking refrigerator repair, dishwasher repair, oven repair, and other residential appliance repairs, it should soon be easier to find the right professional for the job. Through a new partnership with the local online marketing specialists at Prospect Genius, R and R Appliance Repair is working to improve its Web site’s visibility and accessibility. By making it easier for area residents to learn about its appliance repair services online, R and R Appliance Repair hopes to broaden its customer base.
A 2014 study published by the Pew Internet & American Life Project found that approximately 87% of American adults use the Internet. Aside from e-mail, one of the most popular online activities for adult users is researching businesses offering services they need, such as appliance repair. By making its Web site more prominent to prospective customers, R and R Appliance Repair has the chance to become more competitive in its industry and its local area.
Prospect Genius is calling on a variety of proven Web marketing tactics to beef up R and R Appliance Repair’s Web presence. Chief among these is search engine optimization, or SEO, which involves incorporating commonly searched keywords into a business’s Web site. Going forward, when people in the greater Plano region query Google, Yahoo!, or Bing using terms like “refrigerator repair,” “washing machine repair,” and “emergency appliance service,” they’ll be more likely to encounter R and R Appliance Repair among the top results listed.
“In today’s digital age, it’s becoming increasingly important for a small business to have an active and informative Web site,” explains Matt Gallo, a senior Internet advertising strategist with Prospect Genius. “For R and R Appliance Repair, our goal is to help the business better connect with the very people who are searching the Web for the services it offers.”
R and R Appliance Repair offers residential appliance repairs throughout Plano and the surrounding area. The business is licensed, bonded, and insured, and its appliance repair technicians have more than 40 years of experience.