New York, NY, May 08, 2015 --(PR.com
)-- Adatrix an early-growth-stage start-up that offers an innovative, RTB enabled white labeled SSP Solution and Audience Data Monetization Platform for Telecom Operators, eCommerce Companies, Large Media Publishers and Mobile Ad Networks.
Samson Masih joins the Adatrix team as the Chief Marketing Officer and will be additionally spearheading their Sales Division within Japan and Asia Pacific Countries, Adatrix announced today. Prior to Adatrix, Samson had headed Finam Global’s initiatives within the TMT sector. His Marketing & Sales experience of over two decades, working within Asia Pacific, Europe and the Middle East with Damina S.A.R.L., Planet Herbs, Cadila Labs, and Yengo(Direct/ADVERT) will enrich Adatrix with a rich blend of International exposure and multicultural working environment.
Adatrix has consistently been recognized as an innovation for the future of Telco industry having been nominated in the Economic Times Telecom Awards 2014 under the category of “Best Innovation in Cloud for Telcos - Mobile Advertising.” Adatrix is now nominated in Aegis Graham Bell Awards 2015 under “Innovation in Mobile Advertising” category.
"We are thrilled at Telco’s response to the Adatrix platform," says Amit Khemchandani, Founder & CEO, Adatrix. "Telecom Operators are looking for new revenue streams due to drop in their core message and voice revenues share being taken up by OTT players. That’s were Adatrix comes in to steer the telcos from dumb pipes into Telco 2.0 transformation and help them monetize their data by capturing a share of the mobile advertising market thus strengthening their foothold in this evolving ecosystem. Having since launched the platform with a few Telco’s in Africa we are now seeing traction building up within Middle East and JPAC where we are fostering new partnerships. Adatrix has also opened up new avenues for the eCommerce and gaming industry and still newer possibilities are being identified as we speak. Hence the decision to launch Adatrix within JPAC and explore the market potential."
“We are excited with our expansion in JPAC as it will provide lot more exposure to our innovative patented technology built with extensive research. We are already seeing lot of Telcos interested in our mobile advertising platform, focused on advanced audience segmentation and analytics,” says Akhil Agrawal, Founder & CTO.
ADATRIX is an innovative mobile ad platform and audience data monetization solution with its Head Quarters in Singapore and R&D center in Bangalore, India. Adatrix is the flagship product brand of BIZENSE PTE. LTD.
Singapore: +65 9157 9544 (SMS)
India: +91 80 4125 5507
Thailand: +66 82 444 3162