Badger Truck Center Acquires New Glarus Motors

Milwaukee, WI, May 14, 2015 --( Badger Truck Center, a family-owned commercial truck dealership, recently announced the acquisition of New Glarus Motors (New Glarus, Wisconsin). New Glarus Motors was purchased in 1996 by Jeff Opie, who ran the organization for almost 20 years. Located in a small historic community, Badger Truck looks forward to expanding the team in New Glarus, and continuing to provide the community with a solid organization, that enjoys providing quality vehicles for its citizens.

“We are thrilled to have purchased a dealership in New Glarus,” adds Paul Schlagenhauf, President of Badger Truck Center. “As a company that has been around for 50 years, we are always looking for new opportunities to expand our offerings to our customers. Having the Chrysler, Dodge, Jeep and Ram franchise, will allow us to cover more of the market our customers are interested in. Providing a company that offers customers everything they need.”

“We have retained all the original employees, and are looking to expand. We offer new and pre-owned vehicles. We also have a comprehensive service and parts center that can take care of customers’ needs throughout the life-cycle of the vehicle,” says Matt Dierksmeier, Vice President of New Glarus Motors. “We are also the only dealer in Green County that is a member of Business Link, which is valuable for companies who deal with fleet operations.”

Badger Truck Center currently provides its customers with Ford and Isuzu vehicles, now they’ve added Chrysler, Dodge, Jeep and Ram to the mix, as well as service and parts. Badger Truck also has a truck equipment division that can up-fit standard and custom built solutions for Dump bodies, Flatbed and Stake trucks, snow and ice removal equipment, lift gates, service and van bodies, as well as spray on bedliners, paint and body work, and aftermarket accessories. A third division focuses on rebuilding transmissions, drivelines, and rear axles. Adding New Glarus Motors will allow customers to choose what services they need, and Badger Truck will be able to provide them with solutions.

About New Glarus Motors:
New Glarus Motors is a division of Badger Truck Center, which was established in 1965. Badger Truck is a second generation, family-owned commercial truck dealership with locations throughout southeastern Wisconsin. Badger Truck started its business with the Ford franchise, and has expanded to include the Isuzu franchise and Chrysler, Dodge, Jeep and Ram. Additionally, Badger Truck has expanded its line of businesses to provide complementary services to its customers; Badger Truck Equipment, Quick Lane Tire and Auto Center, and Badger Rebuild. Badger’s philosophy of teamwork, integrity, and open communication with customers ensures high quality equipment at the best value. Located in New Glarus, Wisconsin, New Glarus Motors serves customers throughout Wisconsin and Illinois. To learn more, visit, or call 608-527-5080.
Badger Truck Center
Chris Duncan