San Francisco, CA, May 15, 2015 --(PR.com
)-- FunnyBizz Conference promises to teach businesses—which are increasingly looking to connect with consumers through content, social media, and viral marketing—the essential principles of comedy, improv and storytelling to make an impact, add value and [insert buzzword] with humor.
It remains disputed the exact moment former marketing consultant David Nihill decided the worlds of business and comedy needed to be more intertwined. It could have been one too many boring “SnoozeSummit” conferences, the plethora of cat videos or death valley dry presentations but one thing was sure in his mind: business was often failing to properly harness one of the most powerful tools available to mankind- Laughter.
"Today's generation has been socialized to receive info via humor. They want infotainment, not information. They expect data delivered with a punchline. Once someone steps on stage they are an entertainer, when they blog they are a writer and when they market they must be shareable. One of the best ways to stand out from the noise across these mediums is to be funny," Nihill said.
Science it seems is in agreement. John Medina, a biologist and author of the best-selling book Brain Rules says, “The brain doesn't pay attention to boring things. Laughter triggers a dopamine release, which aids memory and information processing. It’s like a mental post-it note that tells your brain, remember this.”
"Humor is neither understood nor embraced by most companies. Most are worried about alienating their customers. But, what's truly alienating? Being boring," Nihill's Co-ounder Rachman Blake stated with a smile. Blake is also the founder of the San Francisco based tech recruiting firm AppHeroes, known for using humor to recruit the hottest tech talent. FunnyBizz, he said, seemed like a great way help rid the world of boring content, give people access to tools that were actually fun to use and in doing so make the workplace more enjoyable.
“People love a good story. As our good friend science and I have said, we are wired to appreciate it. We also are wired to love laughter. Our brains by releasing dopamine make it so. Combining humor and story give content a natural endorphin fuelled evolutionary advantage,” Nihill added.
How can companies leverage comedy and humor successfully?
FunnyBizz seeks to answer this questions. It’s the only event of its kind, where leading thinkers from the seemingly-disparate worlds of comedy and business converge to help attendees pull their stick out of the mud. With previous conferences in San Francisco and New York they quickly established themselves as a firm favourite in the Indy Conference space.
Their next full day event will be Thursday June 11th, at the Chapel in San Francisco. Speakers include creative directors,humor experts, founders, and content marketers from brands like Dice, LinkedIn, and Optimizely.
Are their speakers funny? “Holy smoking ostrich you bet they are funny,” Blake said.
In the words of Mark Twain “The human race has only one really effective weapon and that is laughter.” It may be time to take up arms. Infotainment is certainly on the agenda.
About FunnyBizz Conference: FunnyBizz Conference is the only event of its kind, where leading thinkers from the seemingly disparate worlds of comedy and business converge to help you pull your stick out of the mud and rid the world of boring content. http://funnybizz.co/funnybizz-conference/