Atlanta, GA, May 17, 2015 --(PR.com
)-- Marketing firm RIM Solutions and utility hub Energy Central released findings of a joint research study - Strategies for Marketing to Utilities 2015 — that details best practices related to marketing to utility industry decision-makers.
The study, Strategies for Marketing to Utilities 2015, uncovers leading marketing and sales strategies that identify how utilities best want to be approached by the service providers that support the industry.
Among the findings, the study suggests:
Utilities trust their peers—Pre-arranged phone calls are how 54 percent of utilities prefer to connect with solutions providers
Utilities desire face-to-face interaction – 54.5 percent of utility respondents ranked conference presence and presentations as an effective way to reach them
Utilities are early starters—57.7 percent of utilities start shopping prior to releasing an RFP
In addition to unveiling how, when and where utilities want to be reached, the study also analyzes and syntheses primary quantitative and qualitative data and combines them with secondary research marketing opportunities that offer the highest proven ROI today. When incorporated into marketing plans, the findings help solution providers better reach and influence their intended utility audience.
“We entered into this study with Energy Central to help solution providers better understand and market to utilities,” said Vanessa Edmonds, CEO and founder of RIM Solutions, a utility industry focused research and marketing firm that exclusively serves the utility industry. “This study uncovered how utilities, specifically, want to be reached and what they value. Many of their preferences differ from what we see in other verticals.”
The study can be downloaded at no cost from www.partnershipinsights.com.
About RIM Solutions
RIM Solutions is a utility industry-focused research and marketing firm that brings solutions and utilities together to solve problems and seize opportunities, and helps utilities understand how other organizations are tackling the problems they face.
From commissioned research and consulting to data-driven marketing and public relations, RIM’s services and proven delivery methodologies have been custom built to help clients succeed in the utility market.
Visit www.rimsolutions.net to learn more.
About Energy Central
Energy Central (www.energycentral.com) is a 19-year old successful, privately-held information and marketing services company serving the global power industry. We provide a broad base of information products and services - news, directories, magazines, events, jobs, databases, consulting, research and reports - all focused on the global power industry. We also produce leading conferences for the industry. Striving to be #1 in our selected markets and we are continually adding new products and services. “We help the power industry work better – by connecting professionals with knowledge, solutions and each other.”