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The Radiological Society of North America (RSNA) Offers RFID-Based Exhibitor Booth Traffic Reporting at Annual Conference


Two industry leaders in marketing intelligence solutions, Alliance Tech and Experient™ have partnered to provide a new solution for exhibitors at the RSNA Annual Meeting this week in Chicago. LeadInsight is the preeminent booth traffic reporting and analysis solution utilizing RFID technology. For the first time, exhibitors are able to further quantify their ROI by capturing, tracking and measuring attendee booth traffic and visitor details.

Chicago, IL, November 29, 2007 --(PR.com)-- Two industry leaders in marketing intelligence solutions, Alliance Tech and Experient™ have partnered to provide a new solution for exhibitors at the RSNA Annual Meeting this week in Chicago.

LeadInsight is the preeminent booth traffic reporting and analysis solution. For the first time, exhibitors are able to further quantify their ROI by capturing, tracking and measuring attendee booth traffic and visitor details.

“RSNA is excited to offer RFID technology as it will provide us with an opportunity to better understand our attendees’ needs and preferences. And it will offer our exhibitors a means to increase the value of their participation in our event,” says Steve Drew, Assistant Executive Director, RSNA.

LeadInsight allows for a scalable, accurate, non-invasive and affordable way of providing attendance tracking. The RFID device, now available as a small footprint, is placed in the exhibitor’s booth. The solution will allow exhibitors to capture attendance and traffic pattern data by meaningful demographics such as job function, geography, and organization. Included in the solution are Smart Notification, which will allow exhibitors to be notified when a VIP client enters the booth and Smart Signage, which captures the attendee’s attention by personalizing content to their interests.

“With this innovative solution, exhibitors are able to increase their return on investment by gaining valuable insight otherwise unattainable. Our reporting engine provides exhibitors the ability to analyze visitor traffic in their booths with product area drill downs to derive a more accurate score of a visitor’s buy potential,” says Art Borrego, CEO, Alliance Tech.

If you are interested in learning more about LeadInsight, please contact Roger Lewis, Vice President of Sales at Alliance Tech, roger.lewis@alliancetech.com.

About RNSA
The Radiological Society of North America (RSNA) is an association of more than 40,000 radiologists, radiation oncologists, medical physicists and related scientists committed to promoting excellence in radiology through education and by fostering research, with the ultimate goal of improving patient care. For more information, please visit http://www.RSNA.org.

About Alliance Tech
Alliance Tech is a leading provider of marketing performance measurements (MPM) for tradeshows, conferences and events. Alliance Tech is the first to offer a complete integrated marketing intelligence solution that includes RFID attendee behavior and preference analysis, lead management, surveys, social networking, and event analytics. Alliance Tech solutions provide organizations the ability to measure event effectiveness, to understand attendee behavior and to deliver more revenue. Customers include IBM, Dell, Cisco, SAS and others. For more information, please visit www.alliancetech.com.

About Experient
Experient is the source for integrated meeting and event solutions. With a vision to perfect the event experience and a mission to help bring people together to drive business, they have joined together the three leading event services companies (Conferon, ExpoExchange and ITS) into one centrally managed resource for full-service, customized registration, housing, event management and lead retrieval services. This year Experient will create memorable experiences at more than 3,000 events attended by 3.3 million people who will occupy and will drive purchasing of more than 4.72 million hotel room nights. For more information, please visit http://www.experient-inc.com.

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Contact Information
Alliance Tech
Roger Lewis
512-320-5775
Contact
www.alliancetech.com

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